BEIJING, Jan. 26,
2024 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, has
announced the debut of its original Malay-language drama Rampas
Cintaku in Chinese Mainland on January
19, following its remarkable success in Malaysia. This further showcases iQIYI's
commitment to bringing premium content across the globe.
Rampas Cintaku follows a young man grappling with
debt who embarked on a transformative journey after various
emotional and financial struggles. The journey leads him back to a
life of honesty and ultimately reshapes his life trajectory. Since
its release on iQIYI International in September 2022, the first season has captivated
Malaysian audiences and beyond with its gripping narrative and high
production values, gaining over 100 million views worldwide. The
series has also attracted significant attention in markets such as
Japan, Korea, and Vietnam.
The series' popularity in Malaysia is a testament to iQIYI's success in
expanding its footprint and influence across Asia, further solidifying its commitment as a
hub for beloved Asian content. Coinciding with the premiere of the
first season in Chinese Mainland, the second season of Rampas
Cintaku was also launched on iQIYI International on
January 19. This release ensures that
the drama's engaging storytelling continues to reach and resonate
with a global audience, thereby fostering the growth of the Asian
entertainment industry.
iQIYI has an exciting plan to launch over 35 original
productions and licensed series from Southeast
Asia region for the next two years, with 12 Malay-language
Local Originals slated for release in 2024. The streaming platform
will continue to strengthen partnership with top creators
in Malaysia such as MIG Productions and Infinitus amongst
others to produce premium content.
At the launch event for the second season of Rampas
Cintaku, Malaysia's Deputy
Minister of Communications, Teo Nie
Ching, remarked, "The success of Rampas Cintaku is
significantly attributed to the collaborative spirit. The alliance
between iQIYI and MIG Productions serves as an exemplar of how
collective efforts can elevate the Malaysian entertainment
industry, showcasing the power of teamwork and shared visions."
Simultaneously, iQIYI has captured attention in Malaysia with a variety of Chinese-language
productions. Acclaimed series from the past, such as Story of
Kunning Palace and Destined have ignited the
passion of Malaysian drama enthusiasts. With iQIYI's global
expansion strategy and its commitment to producing local content
for global markets, the platform continues to deliver premium
content to audiences worldwide, while also bringing a rich variety
of global content back to Chinese viewers.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI