--News Corp. to split into two companies

--Rupert Murdoch to be chairman of both, CEO of entertainment company

--News Corp. plans to assemble new management teams in months ahead

(Updates to add details from conference call throughout.)

 
   By William Launder and John Jannarone 
 

News Corp. (NWS, NWSA) said it will separate its publishing business from its film and television divisions in a move that splits some of the world's biggest media brands into two distinct public companies.

One company will house entertainment businesses including 20th Century Fox, Fox broadcast network and Fox News Channel, while the other will contain publishing assets, which include The Wall Street Journal and the Times of London along with HarperCollins book publishing and News Corp.'s education business.

News Corp. owns Dow Jones & Co., the publisher of this newswire and The Wall Street Journal.

Chairman and Chief Executive Rupert Murdoch said the split was the culmination of a three-year review process that would create two "best in class" companies that can be better and more easily managed separately, during a conference call with analysts.

Mr. Murdoch, who began building his media empire more than half a century ago with one newspaper, further hinted that the move to split was an emotional one. "Its a very big decision for me."

Mr. Murdoch will become chairman and CEO of the entertainment and media business, while the company's current Chief Operating Officer Chase Carey will have the same title at the entertainment and media company. News Corp. didn't specify who will be in charge of the publishing company.

"Over the next several months, the company will assemble management teams and boards of directors for both businesses," News Corp. said in a statement.

Also absent from the announcement were details on how News Corp. plans to split its roughly $15.2 billion in long-term debt and $10.7 billion in cash and cash equivalents between the two entities. Mr. Murdoch told analysts that the publishing division would be endowed with a "robust" cash position to help it make investments and grow.

In a memo to News Corp. staff, Mr. Murdoch encouraged employees to be resilient about the company's latest efforts to grow both companies.

"Over the years, I have become accustomed to the noise of critics and naysayers...and pretty thick-skinned," Mr. Murdoch said.

The move culminates years of pressure on Mr. Murdoch from investors, who have seen News Corp.'s slower-growing publishing unit as a drag on earnings at the lucrative cable television and film division. The decision also comes almost a year after broader revelations of a phone-hacking scandal at News Corp.'s U.K. tabloid division, which has damaged the company's newspaper business there.

He dismissed suggestions that the decision to split was a response to the phone-hacking scandal. The decision "is not a reaction to anything in Britian," Mr. Murdoch said.

"There is much work to be done, but our board and I believe that this new corporate structure we are pursuing would accelerate News Corp.'s businesses to grow to new heights, and enable each company and its divisions to recognize their full potential--and unlock even greater long-term shareholder value," Mr. Murdoch said.

News Corp.'s board approved the split, in principle, at a meeting in New York Wednesday evening that lasted roughly an hour and a half, a person familiar with the matter said. Mr. Murdoch spoke at the meeting and financial advisers made presentations to the board.

Shares jumped 11% over Tuesday and Wednesday amid reports of the split. In early trading Thursday, News Corp.'s Class A shares slid 1.6% to $21.96.

Under the initial plan, News Corp. shareholders will receive one share in the new company for each same class share currently held. But News Corp. plans to reconsider the exact ratio as the split up process develops.

Both companies will maintain two classes of stock. Mr. Murdoch's family, which now owns a roughly 40% voting stake, is expected to maintain effective control of the two companies.

The separation is expected to be completed in 12 months. Once the company gets final approval from the board, it will hold a special shareholder meeting to vote on the plan. That meeting is expected to take place in the first half of next year. The company will also need regulatory approval to ensure the tax-free nature of the transaction.

Mr. Carey said there would still be opportunities for the separated companies to work together "at arms length" following the split.

News Corp.'s entertainment assets make up by far the bulk of the company, contributing three-quarters of the $25.34 billion in revenue for the first nine months of the fiscal year, and have benefited recently from the company's growing cable businesses. By contrast, the publishing division has been slower to grow due in part to changing media consumption habits for books and newspapers, and more recently, because of costs tied to the U.K. scandal.

"Our publishing businesses are greatly undervalued by the skeptics," Mr. Murdoch said in the memo to staff. "Through this transformation we will unleash their real potential and be able to better articulate the true value they hold for shareholders."

Write to William Launder at william.launder@dowjones.com

--Melodie Warner contributed to this article

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