SmartSource Magazine Marks Veterans Day By Supporting Wounded
Warrior Project® With Special Coupon Insert This Sunday
NEW YORK, Nov. 2, 2012 /PRNewswire/ -- News America
Marketing (NAM), a division of News Corporation (NYSE: NWS), today
announced that the November 4 issue
of its widely distributed SmartSource Magazine coupon insert is
dedicated to Wounded Warrior Project's (WWP) Believe in
Heroes® campaign. Believe in Heroes broadens
awareness for the work today's veterans have done for our
country. 56 brands have pledged their support for this cause
and are offering high value coupons in this special insert, with a
total value over $50.
The November 4 SmartSource
Magazine will feature a special Believe in Heroes insert that will
be distributed to over 53 million households in honor of
Veterans Day. The insert will
feature coupons from dozens of favorite household
brands. Consumers will be directed to
woundedwarriorproject.org, where the 56 coupons will be available
for printing. The site will also provide the opportunity to make a
donation to Wounded Warrior Project, a great chance for shoppers to
donate a portion of the available $50
in savings back to the organization.
Conceived in 2010 by Acosta Sales
& Marketing, the Believe in Heroes campaign has grown to bring
dozens of major brands and retailers together in support of Wounded
Warrior Project and the injured veterans they serve. Last
year the combined efforts of those participating in the Believe in
Heroes campaign helped raise over $3.5
million for WWP. The goal this year is to raise more than
$4 million.
"The men and women of the United
States military and their families sacrifice so much for the
work they do," said Chris Mixson,
President, News America Marketing. "To be able to honor the
dedication, challenges, and triumphs our nation's
military members and their families experience for the second
year in a row is a great feeling. We strongly encourage all of our
readers to visit woundedwarriorproject.org to take
advantage of all the special Veterans
Day savings offerings and to make a donation to this worthy
cause."
News America Marketing is a strong supporter of our country's
service men and women. NAM has been a partner of the Believe in
Heroes campaign since 2011, and for the past four years, the
organization has sponsored an all-expense paid trip to the Super
Bowl for two members of the US Marine Corps and their guests, and
will do so again for the 2013 game. Additionally, News
America Marketing holds annual fundraisers in its individual
offices for the Wounded Warrior Project as well as supporting
Operation Gratitude, an organization that annually sends 100,000
care packages to service members and their families.
"The Believe in Heroes campaign offers everyday consumers the
ability to give back and enhance the lives of Wounded Warriors who
sacrifice so much for the rest of us," said Adam Silva, Chief Development Officer,
WWP. "We really appreciate having the support of News America
Marketing. Their network has helped us reach millions and we
commend them for their commitment to our service men and
women."
Wounded Warrior Project's vision is to foster the most
successful, well-adjusted generation of injured service members in
our nation's history. Thousands of Wounded Warriors and families
receive support each year through programs designed to nurture the
mind and body, and encourage economic empowerment.
News America Marketing®, a division of News
Corporation, is the premier single-source provider of consumer
marketing services in the U.S. and Canada. The company's product portfolio,
marketed under the SmartSource® brand name, consists of
the first branded free-standing insert, known as SmartSource
Magazine®, popular online consumer coupon site
SmartSource.com, various in-store marketing products, merchandising
services, database marketing tools and online promotions. These
products and services allow marketers to deliver a brand message to
millions of consumers each month via a network of 1,700+
newspapers/publications** and over 61,000* supermarket, drug,
office, mass merchandisers, convenience and dollar-store locations
across the country, including Kroger, Safeway, Publix, CVS,
Walgreens, Staples, Family Dollar and Dollar General.
* Based on NAM's SSCM; In-store Network as of August 13-September 9, 2012
**Market list effective July, 2012
SOURCE News America Marketing