News Corp Acquires Social News Agency Storyful
20 Dicembre 2013 - 2:30PM
Business Wire
Accelerating News Corp’s digital transformation and video
strategy, the company has acquired Storyful, the world's first
social news agency.
Building on Storyful's skill in finding verified news amidst the
noise of social media, News Corp will use its own global scale,
robust digital presence and advertising expertise to enhance and
expand Storyful's video products and services for newsrooms,
advertising agencies and brands. News Corp will also utilize
Storyful’s tools to help drive engagement and revenue across News
Corp’s businesses.
Storyful, acquired for €18 million (approximately $25 million
USD), will operate as a stand-alone business unit within News Corp
and continue to work with its existing roster of global customers,
which includes The Wall Street Journal.
"Storyful has become the village square for
valuable video, using journalistic sensibility, integrity and
creativity to find, authenticate and commercialise
user-generated content,” said Robert Thomson, Chief Executive of
News Corp. “Through this acquisition, we can extend
the village square across borders, languages and
platforms.”
The acquisition complements News Corp’s existing video
capabilities, which include the creation and distribution of
original and on-demand programming, such as WSJ Live and the
recently launched BallBall in Asia.
The Dublin, Ireland-based start-up discovers, verifies, acquires
and distributes timely and relevant video and user-generated
content to its partners. With its combination of proprietary
technology and journalistic expertise, Storyful also provides
social media dashboards, real-time discovery tools, feeds and
analytics to its customers, allowing them to integrate video into
their news or advertising efforts via online and mobile platforms
and to monitor social conversations and sentiment. So far in 2013,
verified user-generated videos managed by Storyful generated 750
million views for its partners.
Added Mr. Thomson, “Video is a vocation for the new News, which
will combine with Storyful to reach a growing global audience,
enhancing our own editorial products and creating new content
communities."
Storyful’s management team of Chief Executive Officer Mark
Little and Executive Editor David Clinch will continue to oversee
the company’s operations. Rahul Chopra, Senior Vice President of
Video for News Corp, will join the Storyful management team, taking
on the additional role of Chief Revenue Officer. Mr. Little will
report to David Brinker, News Corp Senior Vice President and Global
Head of Business & Corporate Development.
“By joining forces with News Corp, Storyful can quickly
transform its vision into a global reality,” said Mr. Little. “We
believe that journalism in the age of social media needs to be
open, innovative and collaborative, and so does the business model
that will sustain it. News Corp is a natural fit for a company
which wants to help reinvent the news industry.”
Storyful remains headquartered in Dublin, where the company was
founded in 2008. Additional business development and advertising
sales staff will be hired and based in New York.
Investors include Ray Nolan, one of Ireland’s leading
entrepreneurs; SOS Ventures; the Irish State Enterprise Board; ACT
Ventures; as well as Mr. Little.
About News Corp
News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) is a
global, diversified media and information services company focused
on creating and distributing authoritative and engaging content to
consumers throughout the world. The company comprises
businesses across a range of media, including: news and information
services, cable network programming in Australia, digital real
estate services, book publishing, digital education, and pay-TV
distribution in Australia. Headquartered in New York, the
activities of News Corp are conducted primarily in the United
States, Australia, and the United Kingdom. More
information: www.newscorp.com.
Media:News CorpJim Kennedy,
212-416-4064jkennedy@newscorp.com@jimkennedy250orAshley Huston,
212-416-2025ahuston@newscorp.com@ashleyshuston
Grafico Azioni News (NASDAQ:NWS)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni News (NASDAQ:NWS)
Storico
Da Lug 2023 a Lug 2024