SAN JOSE, Calif., Dec. 21, 2015 /PRNewswire/
-- Realtor.com®, a leading online real estate
services destination operated by News Corp [NASDAQ: NWS, NWSA]
[ASX: NWS, NWSLV] subsidiary Move, Inc., announced it will host an
online opportunity for users to access a bonus entry in the
HGTV® Dream Home Giveaway 2016. Realtor.com®
is a premier sponsor of HGTV's promotion of its 20th
annual Giveaway, which runs from Tuesday,
Dec. 29, 2015 at 9 a.m. ET
through Thursday, Feb. 18, 2016 at
5 p.m. ET.
The first of its kind by an outside brand, the HGTV®
Dream Home Giveaway bonus entry provides users an extra chance, by
visiting realtor.com®, to win the awe-inspiring grand
prize offered by HGTV in the sweepstakes – a home renovation
collaboration among the world's leading design visionaries set
along Florida's sweeping
Merritt Island shoreline,
featuring the latest in architectural details and luxurious
furnishings. It also includes a 2016 GMC Acadia Denali®,
$250,000 in cash and a new boat.
"The HGTV Dream Home Giveaway is a perfect fit with what we do
at realtor.com® to help people discover and create their
perfect home," said Nate Johnson,
chief marketing officer of Move. "We provide buyers with the right
information, tools, advice and connections to real estate
professionals that equip them with the best chance to find their
own personal dream home."
The sponsorship aligns two large national brands uniquely
positioned to provide sound information and valuable advice for
audiences looking to find the perfect home and make it their own.
HGTV is the leader in home and lifestyle programming, distributed
to more than 96 million households, and one of cable television's
top-rated networks. Realtor.com® is the
fastest-growing and most accurate and complete online destination
for real estate information and tools for home buyers, sellers,
renters and dreamers. Featuring approximately 20 percent more homes
listed for sale than competing sites, as a result of its
longstanding relationship with the National Association of
REALTORS® and nearly 800 multiple listing service (MLS)
organizations across the country, realtor.com® currently
reaches approximately 46 million unique users on average every
month based on Move's internal data for the quarter ending
September 30, 2015.
Realtor.com® will be featured across HGTV programming
related to the HGTV® Dream Home Giveaway 2016, including
the premiere of the special on January
1 and promotions in HGTV Magazine and on HGTV.com.
Throughout the Giveaway, realtor.com® will be promoted
as the online destination where participants can access the
Giveaway's bonus entry opportunity during the promotional period.
In addition to program-specific advertising,
realtor.com® will continue to promote its "Real Estate
in Real Time" campaign, featuring actress/producer/director
Elizabeth Banks.
"When HGTV decided to make the HGTV Dream Home 2016 a remodel
for the first time, it made sense to align with
realtor.com®," said Ron
Feinbaum, general manager and SVP for Scripps Networks
Interactive. "Every dream remodel begins with finding the right
property and making it your perfect home, so adding them as a
sponsor gives another resource for our viewers."
To take advantage of all chances to enter the Giveaway, eligible
participants need to visit both hgtv.com and
realtor.com®. Eligible U.S. residents can log on to
hgtv.com for full details and the official rules after the
sweepstakes begins. Access to the HGTV sweepstakes' bonus
entry opportunity will be available on the homepage of
realtor.com® beginning on Dec.
29, 2015 through the sweepstakes period.
About Move, Inc. and
realtor.com®
Move, Inc. operates the realtor.com® website and mobile
experiences, which provide buyers, sellers and renters of homes
with the information, tools and professional expertise they need to
discover and create their perfect home. News Corp [NASDAQ: NWS,
NWSA] [ASX: NWS, NWSLV] acquired Move in November 2014, and
realtor.com® quickly established itself as the fastest growing
online real estate service provider in the first half of 2015 as
measured by comScore. Move's network of websites provides consumers
a wealth of innovative tools, including
Doorsteps®, Moving.com™, SeniorHousingNetSM and
others. Move supports real estate professionals by providing many
services to grow their businesses in an increasing digital,
on-demand world, including ListHub™, the nation's leading
listing syndicator and centralized intelligence platform for the
real estate industry; TigerLead®; Top Producer®
Systems, FiveStreetSM and Reesio, as well
as many free services.
Forward-Looking Statements
This document contains certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's views and
assumptions regarding future events and business performance as of
the time the statements are made. Actual results may differ
materially from these expectations due to changes in global
economic, business, competitive market and regulatory and other
factors. More detailed information about these and other factors
that could affect future results is contained in News Corp's
filings with the Securities and Exchange Commission. The
"forward-looking statements" included in this document are made
only as of the date of this document and we do not have any
obligation to publicly update any "forward-looking statements" to
reflect subsequent events or circumstances, except as required by
law.
Media Contact: Christie Farrell, realtor.com,
408-558-7115
To view the original version on PR Newswire,
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SOURCE Realtor.com