SAN FRANCISCO and NEW YORK, April 18,
2018 /PRNewswire/ -- Privacy web browser Brave Software and
Dow Jones Media Group have announced a partnership aimed at
bringing premium content to new audiences and testing blockchain
technology usage in digital publishing.
Under the agreement, Brave will provide access to premium
content from Dow Jones Media Group to a limited number of users who
download the Brave browser on a first-come, first-serve basis. The
available content set features full access to Barrons.com or a
premium MarketWatch newsletter, both titles from the Dow Jones
Media Group stable of global brands.
The two companies also aim to collaborate on and experiment with
blockchain-based technology in media and advertising. They plan to
test a number of innovative solutions in the news and information
space, including delivering content via Brave's blockchain-based
digital advertising and services platform. Under the partnership
agreement, Barron's and MarketWatch will become verified publishers
on the Basic Attention Token (BAT) platform, developed by
Brave.
"Our partnership with Brave is an exciting and innovative step
for Dow Jones Media Group," said Daniel
Bernard, SVP, Barron's. "As global digital publishers, we
believe it is important to continually explore new and emerging
technologies that can be used to build quality customer
experiences."
"We're thrilled to be partnering with Dow Jones Media Group to
provide Brave users with premium content via Brave and the Basic
Attention Token," said Brendan Eich,
CEO and co-founder of Brave. "Our new model reconnects users and
publishers without compromising privacy. We look forward to our
users enjoying Barron's and MarketWatch premium newsletters."
About Dow Jones Media Group
Dow Jones Media Group is
a portfolio of leading financial and luxury brands including
Barron's, MarketWatch, Mansion Global, and Financial News. Created
in 2016, the group focuses on digital growth, and editorial and
commercial experimentation and innovation. Its publications
together form roughly half of the audience of The Wall Street
Journal Digital Network. The group has revamped innovative
commercial and editorial products such as The Virtual Stock
Exchange and Luxury brand Penta. It also launched millennial
personal finance brand Moneyish. Dow Jones Media Group is part of
Dow Jones, a unit of News Corp.
About Dow Jones
Dow Jones is a global provider of
news and business information, delivering content to consumers and
organizations around the world across multiple formats, including
print, digital, mobile and live events. Dow Jones has produced
unrivaled quality content for more than 130 years and today has one
of the world's largest news gathering operations globally. It
produces leading publications and products including the flagship
Wall Street Journal, America's largest newspaper by paid
circulation; Factiva, Barron's, MarketWatch, Financial News,
Mansion Global, Dow Jones Risk & Compliance, Dow Jones
Newswires, and Dow Jones VentureSource. Dow Jones is a division of
News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
About Brave Software
Brave Software's
(https://brave.com/) fast, privacy-oriented browser combined with
its blockchain-based digital advertising platform is resetting the
web for users, publishers and advertisers. Users get a better, less
cluttered and speedier web experience, publishers will increase
their revenue share, and advertisers will receive better reporting.
Brave's micropayments and forthcoming opt-in anonymous ads provide
a new way forward for publishers. The Brave solution is a win-win
for everyone who has a stake in the open Web and who is weary of
giving up privacy and revenue to the ad-tech intermediaries. Brave
Software was co-founded by Brendan
Eich, co-founder of Mozilla and creator of JavaScript, and
Brian Bondy, formerly of Khan
Academy and Mozilla.
Press Contacts:
Dow Jones Media Group
Constantine Panagiotatos
212.416.2288
constantine.panagiotatos@dowjones.com
Brave Software
Catherine Corre
650.787.4770
catherine@brave.com
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