Four fan-favorite flavors return to store
shelves as part of the new Lay's® Flavor That
Hits Home™ lineup
PLANO,
Texas, March 27, 2024 /PRNewswire/ -- For years,
Lay's® has transported fans to their favorite destinations through
its innovative potato chip flavors. This spring, America's favorite
potato chip brand is taking fans on a journey back to their
hometowns with the launch of its newest campaign:
Lay's® Flavor That Hits Home™.
Inspired by different regions across America known for their
signature plates and flavors, the new lineup brings back four
fan-favorite offerings: Lay's Crispy Taco, Lay's BLT Sandwich,
Lay's Fried Pickles with Ranch and Lay's Kettle Cooked Lime &
Cracked Pepper flavored chips. All it takes is one crunchy bite of
each variety to instantly be reminded of home.
"As a leader in product innovation, Lay's continues to bring
fans delicious flavor experiences on a potato chip," said
Tina Mahal, senior vice president of
marketing, PepsiCo Foods North America. "With the Flavor That Hits
Home lineup, we're helping fans taste the cherished dishes they
know and love from their hometowns in an entirely new way, with the
hope that every bite inspires fond memories of enjoying meals back
home with family and friends."
Fans can find the four regionally inspired potato chip offerings
now for a limited time:
- Taco lovers, rejoice! Inspired by the West Coast, Lay's
Crispy Taco flavored chips offer hints of ground beef, sour
cream, cheese, lettuce and tomato in one crispy bite.
- In a nod to the Northeast and Atlantic regions, Lay's BLT
Sandwich flavored chips combine tastes of smoky bacon and
tomato in a savory, crisp spin on one of America's most beloved
sandwiches.
- Lay's Fried Pickles with Ranch flavored chips take a
page out of cookbooks from the South and Midwest with notes of
dill, fried batter and ranch dressing.
- Lay's Kettle Cooked Lime & Cracked Pepper flavored
chips mix the zesty citrus taste of lime with the kick of cracked
pepper – all in one kettle-cooked bite.
Lay's Kettle Cooked Lime & Cracked Pepper flavored chips can
be found nationwide while the other three varieties are available
regionally in the areas that inspired their flavor. For those who
want a taste but do not live in the region where their favorite
option is available, simply head to Snacks.com to grab a bag
while supplies last.
Beginning in April, Lay's will also host three pop-up sampling
events in Chicago, Tampa and Los
Angeles, where fans can embark on a flavor journey as they
step into an immersive Lay's exhibit and try all four of the Flavor
That Hits Home potato chip flavors.
The four Lay's Flavor That Hits Home potato chip varieties are
available now for $4.99 in 7.75-8oz
sizes with Lay's Kettle Cooked Lime and Cracked Pepper flavored
chips also available for $2.69 in a
2.5oz size, for a limited time. For more details, visit here.
About Frito-Lay North
America
Frito-Lay North
America is the $25 billion net
sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For
decades, Frito-Lay's portfolio of beloved products has brought
smiles to millions of families across the world, including Fritos®
corn chips, Lay's® and Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips, Cheetos® snacks,
Stacy's® pita chips, PopCorners® air popped snacks and SunChips®
multigrain snacks. The company operates more than 40 manufacturing
facilities across the U.S. and Canada, along with a vast distribution network
that services over 315,000 retail customers weekly through its
direct-store-delivery model. Through pep+ (PepsiCo
Positive), Frito-Lay is committed to creating positive change for
the planet and people. Learn more about Frito-Lay at FritoLay.com,
on X (@FritoLay), on Instagram (@FritoLay) and on Facebook
(FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America