Sizzling new series takes viewers on a
cross-country tour of the best Latin fare at Hispanic-owned small
businesses across the U.S.; Pepsi gifts Hulu gift cards to guests
who dine at participating "Talking Sabor" restaurants nationwide on
April 24
PURCHASE, N.Y., April 12,
2024 /PRNewswire/ -- Today, Pepsi® announced the
premiere date for its first-ever streaming series, "Talking Sabor,"
a food-focused collaboration with restaurateur and award-winning
celebrity chef, Aarón Sánchez and COCINA, which he co-founded.
During the eight-episode, limited edition program, Chef Aarón and
Pepsi invite food enthusiasts and flavor aficionados to talk
sabor (flavor) like never before at some of the most diverse
Latin food eateries across the country. In a bold and entertaining
in-car interview style format, Chef Aarón and a lineup of special
guests visit 16 restaurants in four major cities to showcase the
best of Hispanic culture, community, and of course, cuisine.
Set to launch April 24 exclusively
on Hulu, the series sees Sánchez visiting Hispanic-owned small
businesses in Los Angeles,
Houston, Miami and New
York, where his focus is solely on celebrating flavor and
the special feeling you get when sharing delicious food with
friends and family. In each episode, Chef Aarón and his guests
visit two restaurants to hear the stories of the hardworking
business owners (many run as multi-generational family businesses),
taste the signature dishes that have turned locals into loyalists,
and select a favorite dish from each restaurant to share with each
other, paired with an ice cold Pepsi or Pepsi Zero Sugar.
"'Talking Sabor' is a journey to the heart of what makes Latin
cuisine so special – its ability to bring people together through
rich flavors and stories," said Chef Aarón Sanchez. "Collaborating
with Pepsi and Disney has allowed us to turn the spotlight on the
vibrant traditions and diverse communities behind Hispanic-owned
small businesses. Every episode, every dish, and every story is a
testament to the beauty of sharing a meal and savoring the
incredible tapestry of Latin culture."
"Talking Sabor" is one of the newest and largest initiatives as
part of the Mejor con Pepsi (Better with Pepsi) brand
campaign, which highlights the rich diversity of Latin cuisine
while reminding fans that no matter your Latin food preference,
every dish is always #MejorConPepsi. This year, the brand partnered
with PepsiCo Juntos Crecemos (Together We Grow), an
enterprise-wide initiative to support restaurants, bodegas and
carnicerías, to amplify the Mejor con Pepsi efforts. Each
restaurant featured on "Talking Sabor'' is part of the Juntos
Crecemos platform, which provides support to help them grow and
scale their businesses while contributing to the economic
prosperity of local communities.
"Food has always been an important cornerstone of Hispanic
culture, especially in its ability to foster connections, amplify
celebrations, and create community," said Esperanza Teasdale, Vice President & General
Manager, Hispanic Business Unit, PepsiCo Beverages North America.
"We're proud to work with such a renowned talent, Chef Aarón
Sánchez, to showcase the richness of Latin cuisine, the vibrancy of
our culture, and the stories of amazing Hispanic-owned small
businesses through 'Talking Sabor.'"
AS SEEN ON HULU – "TALKING SABOR" MENU TASTINGS
On
April 24, to celebrate the official
debut of "Talking Sabor," consumers are invited to visit the 16
restaurants featured in the show to enjoy a specially curated menu
with dishes tasted and shared in each episode by Chef Aarón and his
special guests. In each city, the first 30 households to order from
the "Talking Sabor" tasting menus at each of the participating
restaurants will be gifted a complimentary $25 Hulu gift card from Pepsi to watch the show
at home. (Subject to availability. See gift cards for details,
terms, conditions and (if applicable) fees. All trademarks are
property of their respective owners. The gift cards featured are
not sponsors or otherwise affiliated with this company. Hulu gift
subscriptions can be redeemed by visiting hulu.com/start/gifting
and inputting the subscription code. When gift balance is expended,
access to Hulu will end unless you provide another payment method,
in which case monthly subscription charges will apply until you
cancel. Remaining gift balance will be forfeited upon cancellation.
May not be exchanged or used to offset amounts owed to Hulu; cannot
be resold; not refundable or redeemable for cash, unless required
by law. Issued by, and represents a legal obligation solely
of, Hulu, LLC. Hulu is not responsible for lost or stolen gift
cards or codes. Visit www.hulu.com/start/gifting_terms for full
terms and conditions.)
Los
Angeles
|
Houston
|
Miami
|
New
York
|
● Birria
Los Socios
● LAX
Tacos
● Qusqo
Bistro and Gallery
● Pocha
LA
|
● Barcenas
Mexican Restaurant
● Guanatos
Grub
● Happy
Takos
● Las
Mamalonas Burgers
|
● Central
Park Food Station
● Dr.
Limón
● El
Tiesto Cafe
● Los
Verdes
|
●
Claudy's Kitchen
● El Valle
Típico
● La Cueva
Fonda
● Sonora
|
"Talking Sabor" is a creative media collaboration between
PepsiCo, Chef Aarón Sánchez and MECENAS Media, and distributed
exclusively on Hulu. The limited-edition series is a first of its
kind for Pepsi, and one of the many new ways that the iconic brand
continues to connect with Hispanic consumers through shared
cultural passion points. For more information, visit
www.wearecocina.com/talking-sabor.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complimentary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
PEPSI and the Pepsi Globe are registered trademarks of PepsiCo,
Inc.
About MECENAS
MECENAS, parent company of COCINA, is a
minority-owned publishing and media powerhouse, connecting brands
with America's vibrant multicultural communities. Our portfolio
includes COCINA, the gold standard for Latin Food co-founded by
Aarón Sánchez, STARPICKS, a personalized free content streaming
platform, and a suite of publishing units that cater to diverse
audiences spanning gaming, esports, and on-demand audio. With
exclusive partnerships with some of the nation's premier content
distribution platforms and a robust owned and operated audience
platform reaching over 75 million devices, MECENAS stands as one of
the largest independent media companies in the multicultural
landscape. Learn more at MECENASGroup.com.
About Disney Advertising
Disney Advertising builds
relationships between brands and audiences with the imagination and
innovation that has defined The Walt Disney Company for nearly 100
years by leveraging the most advanced ad portfolio powered by
technology and data to drive outcomes and impact for clients.
Disney Advertising is committed to the evolution of the global
media ecosystem by prioritizing Diversity, Equity, and Inclusion as
a business imperative, and as a key to greater representation in
storytelling.
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SOURCE PepsiCo, Inc.