The iconic sports drink brand fuels Wrexham's
Men's and Women's Teams
CHICAGO and WREXHAM, Wales, April 16,
2024 /PRNewswire/ -- Today, Gatorade announced its
official sports drink partnership with the Wrexham Association
Football Club, fueling the club's Men's and Women's teams. The deal
comes three days after the club's second consecutive promotion, up
to League One, and enables Gatorade and its science-backed products
and innovations to support Wrexham in the team's aspirations to
reach the Premier League.
As part of the partnership, fans will see Gatorade, the global
leader in sports fuel, on the sidelines of all Wrexham AFC games
and the integration of Gatorade products within FX's "Welcome to
Wrexham" show this upcoming season premiering Thursday, May 2, 2024.
"We are incredibly pleased and humbled to welcome Gatorade as an
official partner of Wrexham Association Football Club. We are
officially pretty darn official! Our decision early on to have
Aviation Gin in those water bottles was reckless and shortsighted.
Luckily, our team has forgiven us and has gone on to perform
admirably, in part thanks to Gatorade! We look forward to a few
more Gatorade dunks in the years to come," said club co-chairmen
Rob McElhenney and Ryan Reynolds.
Gatorade is the world's most researched sports drink, offering a
breadth of hydration options to fuel Wrexham AFC's athletes from
training to gameday and post-win celebrations. Wrexham players
will also have access to the resources offered by the Gatorade
Sports Science Institute (GSSI), which is committed to helping
athletes optimize their health and performance through research,
innovation, education and service in hydration and nutrition
science. As part of the team's upcoming work with GSSI, Wrexham
players will participate in sweat testing, where sweat patterns are
analyzed by GSSI to inform the development of custom fuel plans, so
athletes understand what they're losing in sweat and how to hydrate
effectively. Future plans for the partnership also include
co-branded merchandise such as exclusive Wrexham Gx bottles and
towels.
"We at Gatorade are thrilled to welcome Wrexham AFC, who has
captivated global soccer and pop culture fans alike, as our newest
partner," said Michael Del Pozzo, President and General
Manager, Gatorade. "From the natural integration into 'Welcome to
Wrexham', to leveraging our products and GSSI's capabilities to
help fuel the teams, this partnership is a first of its kind for
Gatorade, leveraging the powerful intersection of sports and
entertainment to reach new audiences around the globe."
This news comes in advance of the club's tour of the United States this summer, where the two
Gatorade-fueled teams will face off against some of football's best
clubs and players. As part of the Wrex Coast Tour, the Men's club
will be returning to the United
States for the second year in a row for three friendly
matches and the Women's club will be making their first visit to
the U.S. Dates of the 2024 Wrex Coast Tour will be announced
soon.
Follow @Wrexham_AFC, @Gatorade and visit
www.wrexhamafc.co.uk for more info.
About The Gatorade Portfolio
The Gatorade Portfolio, a
division of PepsiCo (NASDAQ: PEP), is a connected performance and
wellness ecosystem built to fuel all athletes and exercisers.
Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle
Milk, the Gatorade Portfolio is the most complete offering in the
category today, with a broad range of personalized solutions at
every stage of the athlete journey. This integrated system of
brands is built on Gatorade's 57-year history of studying athletes
and is fueling the future of athletic performance and wellness by
delivering solutions across hydration, protein, energy and all-day
nutrition to fuel consumers, no matter how or why they sweat. For
more information and a full list of product offerings, please visit
www.gatorade.com.
AboutPepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
About Wrexham AFC
Wrexham Association Football Club is
based in Wrexham, North Wales, and
competes in League Two, the fourth tier of the English football
league pyramid. For the 2024/25 season, Wrexham will compete in
League One – the third tier – after securing a second consecutive
promotion. Formed in 1864, they are the oldest club in
Wales and the third oldest
professional team in the world. Wrexham has won the Welsh Cup a
record 23 times and beaten some of the biggest clubs in the game in
the English FA Cup and UEFA European Cup Winners Cup. The STōK Cae
Ras, home to Wrexham AFC, is the world's oldest international
stadium that still continues to host international games.
Wrexham AFC is owned by Rob
McElhenney and Ryan Reynolds.
The goal of the new owners is to grow the team and establish
Wrexham AFC as a Premier League club in front of increased
attendances, and in an improved stadium, while making a positive
difference to the wider community in Wrexham This goal is being
pursued through four guiding principles: i) to protect the heritage
of Wrexham AFC; ii) to reinforce the values of the community; iii)
to use Rob and Ryan's resources to grow the exposure of the club at
home and abroad; and iv) to create a winning culture. For more
information, please visit wrexhamafc.co.uk.
CONTACT: Joe Giordano,
joe.giordano@fleishmanhillard.com
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