GiL, an aspiring artist from Puerto Rico, named winner of the "Rockstar
Energy Presents: Mic Check con
Myke Towers" contest; will perform
at a Towers concert in 2024
PURCHASE, N.Y., April 17,
2024 /PRNewswire/ -- Rockstar Energy Drink and
Myke Towers, a globally renowned
Puerto Rican rapper and songwriter, today announced GiL as the
official winner of "Rockstar Energy Presents: Mic Check con Myke
Towers," a national campaign launched in December of 2023 to
discover the next generation of aspiring Latin urban music
stars.
Rockstar Energy Drink® and Global Superstar
Myke Towers Unveil the Next Rising Star in Latin Urban Music
The national music contest, which drew nearly a thousand
submissions from talented individuals across the United States and Puerto Rico, evaluated contestants on three
key criteria: talent, originality, and showmanship. A panel of
respected industry experts carefully reviewed each submission,
narrowing the pool to the top three finalists for Myke Towers to personally review. From the top
three finalists, Towers hand selected GiL as the next big act in
Latin urban music for her vibrant energy and cool sound that blends
Trap, R&B and Urbano genres. As the top talent, GiL will gain
industry recognition and the opportunity to perform at one of
Towers' 2024 shows, packed with chart-topping Latin urban anthems
like 'LALA' and 'Girl.'
"At Rockstar Energy, we are dedicated to providing people with
the right kind of energy to own any moment. Fueled by our rich
musical DNA and dynamic partnership with Latin urban music
sensation Myke Towers, we're
thrilled to extend this moment and exciting opportunity to GiL, a
gifted and deserving artist on the rise," said Fabiola Torres, SVP, CMO Energy Portfolio /
Hispanic Business Unit, PepsiCo. "Through this dynamic campaign,
we're giving GiL and the new generation of aspiring Latin
urban artists the power to access and optimize the best version of
themselves."
GiL is a 25-year-old Puerto Rican artist hailing from the
countryside of Arecibo, Puerto
Rico. Raised in a musically inclined family, GiL began her
journey in music at the young age of 5, participating in various
music programs. She gained exposure through appearances on reality
shows such as La Voz Kids and The X Factor. Her dedication and
talent eventually earned GiL a scholarship from the Latin GRAMMY
Cultural Foundation, allowing her to pursue further studies in
music at the esteemed Berklee College of
Music in Boston. When GiL
heard about the contest, she felt like it was destiny calling, and
submitted her original song without hesitation.
"I remember watching Myke perform at the Motherland Festival in
Puerto Rico and thinking that I
wanted to be like him," recalls GiL. "To be here now and get the
chance to perform on the same stage as Myke is such a full circle
moment and a dream come true. I want to thank Rockstar Energy and
Myke for giving me this life-changing opportunity to advance my
career. I can't wait to share my music with the world."
As the official winner of "Rockstar Energy Presents:
Mic Check con Myke Towers," GiL will receive a
once-in-a-lifetime opportunity to perform during one of
Myke Towers' 2024 shows, providing
her a stage to showcase her incredible talent. GiL will receive the
full Rockstar Energy treatment, which includes rehearsals and an
artist development fund to support her journey into the spotlight
and help her gain the confidence to shine during her big debut
performance, which will be announced later this year.
"I was blown away by GiL's raw talent and infectious energy from
the moment I saw her submission video. I knew she had something
special," said Towers. "I'm excited to have her join me at an
upcoming show and share her incredible talent with my fans. GiL is
the real deal, and I can't wait for the world to experience her
magic."
To learn more about the upcoming performance and keep up with
the latest on the Rockstar Energy and Myke
Towers partnership, visit www.rockstarenergy.com and follow
@RockstarEnergy across social channels.
About Rockstar Energy Drink
Founded in 2001, Rockstar Energy Drink is committed to
understanding the mind-body connection, providing functional energy
to keep you moving confidently through every moment. It empowers a
new generation to feel energized both mentally and physically,
giving them the power to access and optimize every version of
themselves. Acquired by PepsiCo in 2020, Rockstar Energy Drink
offers over 40 products and is available in more than 30 countries.
For more information, visit www.rockstarenergy.com and unlock your
full potential, mind, and body.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
About Myke Towers
Four-time Latin GRAMMY® Award-nominated rapper and singer,
Myke Towers, has grown into one of
Puerto Rico's top lyricists,
melding streetwise storytelling and massive pop hooks into a career
filled with chart-topping anthems.
In November, Towers released his fifth studio album, 'LVEU: Vive
La Tuya... No La Mia.' The 23-track opus marked the second album
that Myke released in 2023 and a follow-up to 'LA VIDA ES UNA.' On
the week of its release, the album dominated the Spotify charts,
debuting at No. 1 on Top Albums Debut and No. 3 on Top Songs Debut
for his smash hit "LA FALDA." Shortly after, the track reached No.
1 on US Latin Airplay, Latin Rhythm Airplay, and radio in
Chile, Colombia, and Mexico. "LA FALDA" marks Towers' fourth number
one on US Latin radio, joining smash hits "LALA," "ULALA," and
"Borracho y Loco" alongside Yandel. Furthermore, "LA FALDA" was
certified 2x Platinum by the RIAA. To date, the song has amassed
over 254 million streams on Spotify alone and anchors itself at #31
worldwide.
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