PubMatic and FreeWheel Announce Integration of PubMatic’s Activate
16 Ottobre 2023 - 3:00PM
PubMatic (Nasdaq: PUBM), an independent technology company
delivering digital advertising’s supply chain of the future, today
announced a new integration partnership with FreeWheel, a global
technology platform for the television advertising industry.
Through this enhanced integration, PubMatic’s Activate will now
have direct access – through FreeWheel – to premium publisher
connected television ad inventory.
This new partnership will bring about two key benefits and new
capabilities for the TV ad ecosystem:
- Ad buyers working with PubMatic will now have an enhanced and
streamlined ability to transact across a larger and more
diversified pool of premium CTV ad inventory.
- FreeWheel publishers will have access to unique campaign
budgets only available through Activate.
In doing so, the two companies aim to provide increased
interoperability, efficiency and transparency for buyers and
sellers of premium CTV ad inventory at scale.
“Since launching this year, Activate has gained traction
worldwide as the end-to-end supply path optimization solution of
choice for agencies and advertisers. FreeWheel has been an
important PubMatic partner for many years, and we look forward to
deepening our relationship through this integration, giving buyers
more control over their CTV investments,” said Nicole Scaglione,
VP, CTV/OTT and Video, PubMatic.
“In integrating with PubMatic’s Activate, our goal is to drive
incremental demand for publishers while giving advertisers more
control and choice into how publisher inventory can be purchased.
We hope that by doing so, we can drive more growth, momentum and
innovation in today’s TV ad ecosystem,” said Jon Mansell, VP, U.S.
Head of Demand, FreeWheel.
“At dentsu, we’re constantly innovating to provide new,
technology-enabled media solutions to fuel growth and drive the
best possible outcomes for our clients. This partnership between
FreeWheel and PubMatic allows our teams to have more insights into
where our clients’ advertisements are appearing, giving us the
opportunity to improve performance, and is meaningful progress in
simplifying the supply-chain,” said Anthony McDonagh, Chief Trading
Officer, dentsu.
About PubMaticPubMatic (Nasdaq: PUBM) is an
independent technology company maximizing customer value by
delivering digital advertising’s supply chain of the future.
PubMatic’s sell-side platform empowers the world’s leading digital
content creators across the open internet to control access to
their inventory and increase monetization by enabling marketers to
drive return on investment and reach addressable audiences across
ad formats and devices. Since 2006, our infrastructure-driven
approach has allowed for the efficient processing and utilization
of data in real-time. By delivering scalable and flexible
programmatic innovation, we improve outcomes for our customers
while championing a vibrant and transparent digital advertising
supply chain.
About FreeWheelFreeWheel empowers all segments
of The New TV Ecosystem. We are structured to provide the full
breadth of solutions the advertising industry needs to achieve
their goals. We provide the technology, data enablement and
convergent marketplaces required to ensure buyers and sellers can
transact across all screens, across all data types, and all sales
channels, in order to ensure the ultimate goal – results for
marketers. With offices in New York, San Francisco, Chicago,
London, Paris, Beijing, and across the globe, FreeWheel, A Comcast
Company, stands to advocate for the entire industry through the
FreeWheel Council for Premium Video. For more information, please
visit www.freewheel.com, and follow us on X and LinkedIn.
Media Contacts:Broadsheet Communications for
PubMatic pubmaticteam@broadsheetcomms.com 917-826-1103
Elaine Wong FreeWheel elaine_wong@comcast.com
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