Seagate Evolves to Bring Data to Life for Consumers and Businesses Through Rapidly Expanding Technology and Solutions Portfolio
04 Gennaio 2015 - 9:01AM
Business Wire
New Branding, Ad Campaign and Innovative
Partnership with Getty Images Demonstrates How Data is Alive and
Shaping the Human Experience Around the Globe
Seagate Technology (NASDAQ: STX) is using the 2015 International
Consumer Electronics Show (CES) to unveil a dramatic and
contemporary rebranding of the company that reflects how its
rapidly expanding solutions portfolio is helping consumers,
businesses and partners create, preserve and share their most
precious content and data. The new brand underscores how Seagate’s
extensive product solution portfolio extends the company’s deep
expertise in data storage components into flash, systems and
solutions for an even broader set of customers and partners.
The focus of the new Seagate brand is the “Living Logo”, which
will showcase data as a living, vibrant thing that powers human
invention, culture and advances. Through a partnership with Getty
Images, Seagate will be able to use the logo on its website to tell
an infinite number of visual stories about topics such as
technology pioneers and breakthroughs in human history. The Living
Logo itself represents new patent-pending software technology and
will be the focus of a national awareness campaign backed by
Seagate’s largest marketing investment ever.
”The new Seagate brand is a powerful representation of the total
commitment that Seagate is making to help businesses and consumers
realize the full potential of ‘living’ data,” said Steve Luczo,
Seagate’s chairman and chief executive officer. “We are refreshing
the look and feel of our company and we are redefining the
relationships we have with our consumers, businesses and partners.
The campaign will help reinforce our unique position in the
marketplace – offering a wide variety of component technology, as
well as complete solutions, that give our customers total
flexibility in how they manage and access all of their content and
data.”
The Living Logo was developed in partnership with creative
agency Goodby Silverstein & Partners. In addition to
award-winning visual content from Getty Images, Seagate will enable
consumers and businesses to view living data from social networks
like Facebook, Twitter and other sources in the coming months.
Seagate’s new products announced at CES reflect the new company
brand, including cutting-edge new consumer products like the
world’s thinnest portable hard drive at 7mm thick to personal cloud
solutions that enable people to easily access music, videos and
documents at home no matter where in the world they are.
Seagate’s new brand and “Living Logo” rollout will begin January
4, 2015 online and continue throughout the year.
List of Assets:
- Link to Anthem Video
- Link to Living Logo
- Link to Getty Images
For more information about Seagate, click here.
About Seagate
Seagate creates space for the human experience by innovating how
data is stored, shared and used. Learn more
at www.seagate.com. Follow Seagate
on Twitter, Facebook, LinkedIn, Spiceworks, Google+ and
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©2015 Seagate Technology LLC. All rights reserved. Printed in
the United States of America. Seagate, Seagate Technology and the
Seagate logo are trademarks or registered trademarks of Seagate
Technology LLC or one of its affiliated companies in the United
States and/or other countries. All other trademarks or registered
trademarks are the property of their respective owners.
Seagate TechnologyClive Over,
408-658-1617clive.j.over@seagate.com
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