LaCie Celebrates a Decade of Rugged Drives
12 Agosto 2015 - 2:05PM
Business Wire
LaCie, the premium brand from Seagate Technology plc (NASDAQ:
STX), today revealed a series of sketches and stories from
well-known designer Neil Poulton to commemorate the tenth
anniversary of its Rugged™ drive. In an infographic, LaCie™ shared
the evolution of its iconic hard drive, from the birth of the
concept in 2005, to its surge in popularity with Apple® users, to
its ubiquity on movie sets and photo shoots.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150812005076/en/
LaCie Rugged family (Photo: Business
Wire)
“The Rugged was an instant classic,” said Neil Poulton, renowned
Scottish industrial designer. “But where we’re going now is more
interesting than where we’ve been.”
For the first time, Poulton shared the painstaking process
behind the original design. This included countless revisions and
some of the challenges with early design concepts. Poulton also
looked back at his inspirations for the product designs, including
the Spectrum Pursuit Vehicle, the tank-like vehicle from the 1967
TV show Captain Scarlet and the Mysterons, and a basketball.
LaCie highlighted the Rugged drive's tech milestones, showing
how this product has been consistently a step ahead of the storage
industry. Key indicators include leading speeds and capacities, the
latest interfaces, and even biometric access. From 80 GB to 4 TB of
capacity and from USB 2.0 to Thunderbolt™, Rugged drive’s history
showcases the fascinating evolution of digital storage. To see the
design inspiration and technology innovation behind the Rugged
drive, visit www.lacie.com/realrugged.
Additionally, LaCie invited fans to share their favorite Rugged
drive moments in its photo contest*. Ten lucky winners will walk
away with a 4 TB LaCie Rugged RAID drive. For additional details
and to enter the photo contest, visit
www.lacie.com/realrugged.
ABOUT NEIL POULTON
Neil Poulton (born 1963) is a Scottish product designer, based
in Paris, France. He specializes in the design of deceptively
simple-looking mass-produced objects and has won numerous
international design awards. Poulton is best known for his designs
in the fields of technology and lighting design and is often
associated with manufacturers LaCie, Artemide, Megalit and Atelier
Sedap. Find out more at www.neilpoulton.com.
ABOUT LACIE
LaCie, the premium brand from Seagate Technology (NASDAQ: STX),
designs world-class external storage products for Apple, Linux and
PC users. LaCie differentiates itself with sleek design and
unmatched technical performance. Find out more at
www.lacie.com.
Media resources:
- High-resolution images available for download at
http://www.lacie.com/us/products/images/index.htm?id=10011
*For official rules, visit http://bit.ly/1JMslBX. Void where
prohibited.
© 2015 Seagate Technology LLC. All rights reserved. LaCie and
the LaCie logo are trademarks or registered trademarks of Seagate
Technology LLC or of its affiliated companies. Thunderbolt is a
trademark of Intel Corporation in the U.S. and/or other countries.
Other trademarks or registered trademarks are the property of their
respective owners. When referring to hard drive capacity, one
terabyte, or TB, equals one thousand billion bytes. Your computer’s
operating system may use a different standard of measurement and
report a lower capacity. In addition, some of the listed capacity
is used for formatting and other functions and will not be
available for data storage. The export or re-export of hardware or
software containing encryption may be regulated by the U.S.
Department of Commerce, Bureau of Industry and Security (for more
information, visit www.bis.doc.gov). Seagate reserves the right to
change, without notice, product offerings or specifications.
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LaCieKristin MacRostie,
971-246-8210kmacrostie@lacie.comwww.lacie.com
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