Eye Corp. makes strategic move into US Out-of-Home ad market
13 Ottobre 2006 - 12:14AM
PR Newswire (US)
WINNIPEG, Oct. 12 /PRNewswire-FirstCall/ -- CanWest Global
Communications Corp. today announced that its Australian
out-of-home advertising company, Eye Corp. (Eye), a wholly owned
subsidiary of The Ten Group Pty Limited, in which CanWest has a
56.4% economic interest, has acquired 100% of the shopping mall
advertising business previously conducted by Media Choice LLC of
Austin Texas. The acquisition includes advertising rights at
approximately 150 shopping mall properties in the United States, of
which 14 are independent shopping malls and the remainder are part
of the Simon Property Group. Eye has also entered into a second
major agreement in the US to become the preferred media supplier of
static and digital mall advertising solutions at an additional 56
malls operated by The Macerich Company, commencing January 1, 2007.
The Eye Shop portfolio in the US now includes over 200 shopping
malls across 42 states. Gerry Thorley, CEO of Eye, said, "This
expansion by Eye Shop into America, the world's largest retail
market, is a major strategic move for the company, and follows the
successful international expansion earlier this year of our
airports group, Eye Fly, into major airport advertising contracts
with Changi Airport in Singapore and with the three airports of the
Manchester Airports Group (MAG) in the UK. Tom Strike, President
and CEO of CanWest MediaWorks International added, "Eye has spent
the past 12 months carefully evaluating out-of-home business
opportunities in the USA and this significant expansion of Eye Shop
into North America is an indication of Eye's intention to become a
major out-of-home player in the US and other international
markets." This news release contains certain comments or
forward-looking statements that are based largely upon the
Company's current expectations and are subject to certain risks,
trends and uncertainties. These factors could cause actual future
performance to vary materially from current expectations. The
Company disclaims any intention or obligation to update any
forward-looking statement even if new information becomes available
as a result of future events or for any other reason. Eye Corp. is
a wholly owned subsidiary of The Ten Group Pty Limited, of
Australia, which also operates Australia's TEN television network.
Eye Corp. has offices in and operates outdoor media businesses in
Australia, New Zealand, Indonesia, Singapore, Europe and North
America. CanWest MediaWorks Inc. is a wholly-owned subsidiary of
CanWest Global Communications Corp., (CanWest) (NYSE: CWG; TSX: CGS
and CGS.A, http://www.canwestglobal.com/). CanWest, an
international media company, is Canada's largest media company. In
addition to owning the Global Television Network, CanWest is
Canada's largest publisher of daily newspapers, and also owns,
operates and/or holds substantial interests in conventional
television, out-of-home advertising, specialty cable channels, Web
sites and radio networks in Canada, New Zealand, Australia,
Singapore, Indonesia, Malaysia, Turkey, the United States and the
United Kingdom. DATASOURCE: CanWest Global Communications Corp.
CONTACT: Geoffrey Elliot, Vice President, Corporate Affairs, Ph:
(204) 956-2025, Fax: (204) 947-9841, or email:
Copyright