Mindray Acquires Hyssen of China - Analyst Blog
07 Luglio 2011 - 1:15PM
Zacks
Mindray Medical
International Limited (MR), a leading Chinese medical
devices company, recently forged an agreement to take a controlling
stake in Suzhou Hyssen Electronics Co. Ltd ("Hyssen"). The
transaction will not affect Mindray’s financial results. The
company did not reveal the terms of the deal. Hyssen, based in
Suzhou, China, is a leader in automated urine sediment analyzers in
the domestic market.
Urine sediment, along with dry
chemistry analysis, constitutes urinalysis. Urine sediment analysis
is utilized to discover urinary tract and kidney diseases by
analyzing bacteria and blood cells in urine samples. Urinalysis, in
conjunction with biochemistry analysis and hematology, are the
three most frequently used methodologies in the in-vitro diagnostic
business.
The urinalysis business, in China,
was worth about $155 million in 2010, of which urine sediment
analysis constituted approximately 45%, with a growth rate of over
30% per annum.
Mindray plans to extract synergies
from the deal by combining its expertise with Hyssen's capability
in urine sediment analysis. The company believes that Hyssen's
know-how complements its in-vitro diagnostic franchise in urine dry
chemistry, biochemistry and hematology.
Mindray represents one of the
highest-quality brands in the Chinese healthcare sector and is a
bellwether for the medical device industry in that country. The
company’s competitive advantage in its domestic market is its sales
infrastructure, which has provided Mindray significantly better
access to China’s small and medium-sized hospitals than its
competitors.
In this segment comprising Tier II
and Tier III hospitals, the company beats global companies, such as
General Electric (GE), Philips
(PHG), and Siemens (SI), on the basis of price and
defeats domestic players on the basis of brand recognition.
Mindray has successfully garnered
overseas market business by targeting mid-sized, potentially more
price-sensitive, customers who may be looking for medical devices
offered at lower prices than global brands. We believe frequent new
product launches and brisk demand from international markets will
be major growth drivers for the company.
Mindray is still realigning its
sales force and re-building its brand image to penetrate the
premium market. Since Mindray’s strength is in the mid-market
segment, we do not expect an immediate windfall impact from its
high-end strategy. Also, sales to Chinese government hospitals via
tendering are expected to remain at low levels.
GENL ELECTRIC (GE): Free Stock Analysis Report
MINDRAY MEDICAL (MR): Free Stock Analysis Report
KONINKLIJKE PHL (PHG): Free Stock Analysis Report
SIEMENS AG-ADR (SI): Free Stock Analysis Report
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