O-I Glass Drinktainer Enters RTD Market
09 Aprile 2024 - 10:15PM
O-I Glass, Inc. (“O-I Glass” or “O-I”), along with F.X. Matt
and Right Coast Spirits have announced that Right Coast Spirits
Italian Ice will become the first brand to market in DrinktainerTM.
Through the contract packing partnership between O-I and F.X. Matt,
F.X. now has a dedicated filling line for Drinktainer, which allows
beverage brands to execute a market test or a full market launch
through their F.X. contract packing services.
Lemon Vodka Freeze and Cherry Vodka Chill will hit shelves,
packed in 375mlStraightwall DrinktainerTM four packs in April.
“The sensory experience of DrinktainerTM, paired with the
invigorating real fruit and vodka flavors in Right Coast Spirits’
Italian Ice line promises a superior drinking experience versus the
current RTD offerings in the market,” said Sarah Brennan, North
America Marketing & NPD Director for O-I. “By working with our
co-packing partner, F.X. Matt, the speed-to-market of Drinktainer
will ensure this unique experience is on shelves just as weather is
starting to warm up.”
Right Coast Spirits is a unique partnership between three craft
breweries - Flying Dog, Harpoon and Saranac. The group has
maintained a contract packing relationship with F.X. Matt for over
30 years and 10 years, respectively. In 2023, O-I announced a
partnership with F.X. Matt to add DrinktainerTM line to their
package offerings, creating a unique opportunity to streamline
beverage innovation and improve channel efficiency for faster shelf
placement.
“Italian Ice is nostalgic and delivers great taste in
Drinktainer,” notes Fred Matt, president of F.X. Matt Brewing
Company. “The wide mouth opening maximizes aroma and flavor for a
more enjoyable consumption experience and will stand out at
retail.”
Drinktainer™ is a single-serve, recyclable glass container that
features a RipCap® closure, providing consumers with authenticity
and freshness. To learn more about Drinktainer™ and its ability to
stand out on shelf, visit http://o-i.com.
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ABOUT O-I
GLASS
At O-I Glass, Inc.
(NYSE: OI), we love glass, and we are proud to be one of the
leading producers of glass bottles and jars around the globe. Glass
is not only beautiful, it is also pure, healthy, and completely
recyclable, making it the most sustainable rigid packaging
material. Headquartered in Perrysburg, Ohio (USA), O-I is the
preferred partner for many of the world’s leading food and beverage
brands. We innovate in line with customers’ needs to create iconic
packaging that builds brands around the world. Led by our diverse
team of approximately 24,000 people across 69 plants in 19
countries, O-I achieved revenues of $6.9 billion in 2022. Learn
more about us: o-i.com / Facebook /
Twitter / Instagram / LinkedIn
ABOUT RIGHT COAST
SPIRITS
Right Coast Spirits is
a ready-to-drink spirits company founded by Flying Dog Brewery,
F.X. Matt Brewing Company, makers of Saranac, and Mass Bay Brewing
Company, makers of Harpoon. With an appetite for innovation and a
passion to create high quality beverages with only the best
ingredients, these three partners came together to produce their
first product in a line of canned cocktails-Vodka Whips. To learn
more and stay up to date on product launches, visit
righcoastspirits.com.
About
F.X. MATT BREWING
COMPANY As one of the few remaining great American
regional breweries and premier contract packaging partner, the FX
Matt Brewing Company has prospered at the foothills of the
Adirondack Mountains in Central New York for over 136 years. Under
the leadership of Fred Matt, the fourth generation of the Matt
Family to lead the Brewery, the Brewery has earned the reputation
as one of the most respected specialty brewers in the country,
producing a variety of distinctive, flavorful beers. In 1878, young
F.X. Matt I, a German-born immigrant, left a promising career at
the famous Duke of Baden Brewery in the Black Forest region of
Germany to travel to the United States with the determination and
dream of owning his own brewery someday. After several years of
brewing experience at the Bierbauer Brewery, F.X. Matt re-organized
the faltering brewery to create The West End Brewing Company in
1888. Serving as both the star salesperson and brewmaster, the
brewery quickly became one of the largest and most successful of
the 12 breweries operating in Utica at the time. Also of note,
through astute lobbying by his son Frank Matt, the brewery was able
to obtain the #1 beer license and sell the first beer (Utica Club)
when Prohibition repealed in 1933.
Today, Fred Matt
(President and CEO) continues this proud tradition with the
celebrated Saranac family of beers – a beer brewed to the same
exacting standards of quality F.X. Matt established more than a
century ago.
CONTACT:
James Woods
Corporate Affairs
James.Woods@o-i.com
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