World’s leading premium spirits company
partners with world’s leading premium mezcal brand
Regulatory News:
Pernod Ricard (Paris:RI), through Pernod Ricard USA’s New Brand
Ventures division, today announces that it has signed an agreement
to take a majority stake in Del Maguey Single Village Mezcal, the
leading producer of artisanal, hand-crafted mezcals and the number
one mezcal brand in the US. The transaction is subject to usual
condition precedents and is expected to close within 90 days.
Del Maguey Single Village Mezcal, founded in 1995 by artist and
entrepreneur Ron Cooper, features a range of hand-crafted
super-premium mezcals from the Oaxaca region of Mexico. Created
from a traditional process rooted in Zapotec culture, the “Single
Village” name identifies every Del Maguey product by the village in
which it is made.
“We partnered with Pernod Ricard because they understand and
appreciate our mission of preserving the culture of the Zapotec
people and protecting the traditional process of making mezcal,”
said Ron Cooper. “Through this partnership, our management team
will gain increased opportunities to distribute our products to
mezcal lovers around the world while also ensuring that the
palenqueros – or families we work with – are able to continue
crafting their liquid art for generations to come.”
Under the terms of the transaction, the management team of Ron
Cooper, Michael Gardner, Steve Olson, and the rest of the Del
Maguey team will remain in place. All of Del Maguey’s Mexico
operations will remain intact as well.
Jeff Agdern, Senior Vice President of Pernod Ricard USA’s New
Brand Ventures Division said: “Del Maguey Single Village Mezcal is
highly respected by consumers and the industry for its brand
authenticity and relationships with local farmer producers.” This
acquisition has also been made possible thanks to Pernod Ricard
Mexico teams that provided a deep appreciation of the link between
mezcal and the economic vitality of the villages where it is
produced.
Alexandre Ricard, Chairman and CEO of Pernod Ricard, commented:
“We are very impressed by Del Maguey’s successful track record and
the high quality of their mezcals. This partnership
illustrates our continued strategy of partnering with dynamic
entrepreneurs who share our passion for authentic, high-quality
crafted premium products and further extends our fantastic
portfolio of genuine brands.”
Global sales of mezcal rose to a record $80 million in 2015, and
U.S. volumes jumped 279% from 2005-2015, according to International
Wine & Spirits Research.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with
consolidated Sales of € 8,682 million in FY16. Created in 1975 by
the merger of Ricard and Pernod, the Group has undergone sustained
development, based on both organic growth and acquisitions: Seagram
(2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod
Ricard holds one of the most prestigious brand portfolios in the
sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal,
Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish
whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu,
Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott
Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a
workforce of 18,500 people and operates through a decentralised
organisation, with 6 “Brand Companies” and 85 “Market Companies”
established in each key market. Pernod Ricard is strongly committed
to a sustainable development policy and encourages responsible
consumption. Pernod Ricard’s strategy and ambition are based on 3
key values that guide its expansion: entrepreneurial spirit, mutual
trust and a strong sense of ethics.Pernod Ricard is listed on
Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the
CAC 40 index.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the
U.S., and the largest subsidiary of Paris, France-based Pernod
Ricard SA. The company’s leading spirits and wines include such
prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky,
The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,
Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Seagram’s Extra Dry Gin®,
Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and
Avión™ Tequila; such superior wines as Jacob's Creek®, Kenwood®
Vineyards and Brancott Estate®; and such exquisite champagnes and
sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne
and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has
roughly 650 employees across the country. Pernod Ricard USA urges
all adults to consume its products responsibly and has an active
campaign to promote responsible drinking. For more information on
this, please visit: www.responsibility.org.
About Del Maguey Single Village Mezcal
Founded in 1995 by internationally renowned artist and mezcal
visionary Ron Cooper, Del Maguey Single Village Mezcal introduced
the world to previously unavailable artisanal mezcal. Through deep
cultural relationships with indigenous producers in Oaxaca and
Puebla, Mexico, Del Maguey protects and preserves the ancient
production processes that have been passed down generationally for
hundreds of years. These traditional methods, combined with the
diverse micro-climates and terroir of Mexico, give each expression
a unique, complex character that celebrates the art of the family
producer. Driven by a devotion to the cultures of Mexico, social
and environmental responsibility, and family, Del Maguey is
committed to providing the world quality, traditionally crafted
mezcals, while supporting the communities of Oaxaca and Puebla,
through education, technology, access to basic needs and healthy
ecosystems.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170607005895/en/
Media contact, Pernod Ricard USAAmandine Robin, +1
212-824-1712SVP, Communications &
CSRAmandine.robin@pernod-ricard.comorMedia contact, Del
MagueyKate Burgess, +1 212-766-4335Communications
liaisonkate@delmaguey.comorMedia contact, Pernod
RicardEmmanuel Vouin, +33 (0)1 14 00 44 04Press
Relations ManagerEmmanuel.Vouin@pernod-ricard.comorInvestor
Contact Pernod RicardJulia Massies, +33 (0)1 41 00 41
07VP, Financial Communication & Investor
RelationsJulia.Massies@pernod-ricard.com
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