Alaska Airlines Honored by Reader's Digest Magazine for Online Check-In
29 Aprile 2005 - 7:51PM
PR Newswire (US)
Alaska Airlines Honored by Reader's Digest Magazine for Online
Check-In SEATTLE, April 29 /PRNewswire-FirstCall/ -- Alaska
Airlines was named one of the "100 Best of America" in Reader's
Digest Magazine's annual compilation of the 100 best people,
places, ideas and innovations in America. Alaska Airlines won "Best
Airline Innovation" for being the pioneer of online check-in.
Reader's Digest noted, "Alaska Airlines, based in Seattle,
Washington, was the first to use online check-in; today many other
airlines offer it." With online check-in, passengers can check in,
get a seat, print a boarding pass and go straight to the gate, if
they aren't checking luggage. "We've raised the bar on using
technology to make the booking, check-in and airport experience
more streamlined and customer-friendly, " said Steve Jarvis,
Alaska's staff vice president of e-commerce and distribution. "And
it's truly an honor to be recognized by Reader's Digest for our
efforts." Jarvis noted that Alaska Airlines became the first North
American carrier to sell tickets online in 1995, and in 1999 was
the first airline in the world to allow customers to check in for
flights via the Internet. Today, more than 50 percent of Alaska's
customers check in electronically via the Web or on more than 370
Instant Travel Machines located at 71 airports. The editorial team
of Reader's Digest scoured the country speaking to experts and
ordinary folk alike to compile the second annual "America's 100
Best" issue. "Our aim with this issue is to spotlight hidden
treasures, great products, cool trends and inspiring stories that
show what's extraordinary about this country," said Reader's Digest
Editor-in-Chief Jackie Leo. "Last year was the first time we
attempted such an ambitious undertaking and we clearly struck a
chord with readers, making this one of our bestsellers." The list
is published in the May Issue of Reader's Digest, or readers can
view it online at rd.com/best. The magazine boasts 100 million
readers each month and is published in 19 languages and 48 editions
worldwide. Alaska Airlines and its sister carrier, Horizon Air,
together serve more than 80 cities in Alaska, the Lower 48, Canada
and Mexico. For more news and information, visit the Alaska
Airlines Newsroom on the Internet at
http://newsroom.alaskaair.com/. DATASOURCE: Alaska Airlines
CONTACT: Caroline Boren, +1-206-392-5799, or Sam Sperry,
+1-206-392-5038, both of Alaska Airlines Web site:
http://www.alaskaair.com/
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