Alaska Airlines and Horizon Air Introduce New Online Shopping Tool, Announce Non-Web Ticketing Fee
15 Dicembre 2005 - 12:47AM
PR Newswire (US)
SEATTLE, Dec. 14 /PRNewswire-FirstCall/ -- Alaska Airlines and
Horizon Air have introduced a new online shopping tool that
provides Web customers with more customized travel options and
simplifies the online booking process. The tool is offered at both
alaskaair.com and horizonair.com. The new display shows a wider
selection of Alaska and Horizon fares available for specific
destinations on a single Web page. The display breaks fares into
seven categories, allowing customers to compare the fare rules,
availability and price for all ticket options on a single-screen
display. "By laying out all the information on a single page for
customers to see for themselves, we're seeking to take the
guesswork out of the online ticket purchase process," said Steve
Jarvis, Alaska's vice president of sales and customer experience.
"It's all part of putting customers in the driver's seat and giving
them the information they need to plan and budget their travel
according to their own needs." The former online shopping system
presented fare options largely based on price alone. The seven new
categories allow passengers to select tickets with varying levels
of restrictions and allow more fares to be combined. For instance,
a passenger can choose a less expensive, more restrictive fare in
one direction and a more expensive, less restrictive fare on the
return flight. Alaska and Horizon also announced today the airlines
will implement a $10-per-ticket service fee on Jan. 18, 2006. The
fee will apply to ticketing transactions made through reservations
call centers and at airport ticket counters. The fee will not be
charged for online ticket transactions made through alaskaair.com
or horizonair.com. Consistent with industry trends, the fee is
designed to help defray ticket distribution costs and encourage
more customers to use online ticketing options. The same
transaction fee will apply for paid tickets and for Alaska Mileage
Plan award tickets. The fee will not apply to group fares or
ticketing of packaged vacation travel from Alaska Airlines
Vacations. The $60 Express Award Fee, currently charged for award
tickets redeemed within three weeks of travel through Alaska and
Horizon reservations centers, will be eliminated on the same date.
Alaska Airlines and sister carrier, Horizon Air, together serve 88
cities through an expansive network throughout Alaska, the Lower
48, Canada and Mexico. For reservations visit alaskaair.com. For
more news and information, visit the Alaska Airlines/Horizon Air
newsroom at http://newsroom.alaskaair.com/ . DATASOURCE: Alaska
Airlines CONTACT: Amanda Tobin of Alaska Airlines, +1-206-392-5134;
or Jen McSkimming of Horizon Air, +1-206-431-4672 Web site:
http://www.alaskaair.com/ http://www.horizonair.com/
Copyright