Alaska Airlines Signs Long-Term Contract with Athena Bottled Water, Extends Support for Women's Cancer Research
19 Dicembre 2005 - 9:56PM
PR Newswire (US)
SEATTLE, Dec. 19 /PRNewswire-FirstCall/ -- Alaska Airlines today
named Athena(R) bottled water, a product whose profits directly
benefit women's cancer research, the airline's official bottled
water. As part of a new contract with Athena Partners(R), Alaska
will serve Athena bottled water onboard its flights and in its
airport Board Room lounges through October 2006. Alaska's
partnership with Athena began in October 2005, when the airline
served Athena bottled water to support women's cancer initiatives
during Breast Cancer Awareness Month. The airline awarded the
long-term contract to Athena following the companies' promotional
partnership and as the result of a competitive bidding process.
"Serving a bottled water that also supports cancer research is an
idea both our employees and customers have embraced," said Gregg
Saretsky, Alaska's executive vice president of marketing and
planning. "We are thrilled to continue serving Athena bottled water
here at Alaska Airlines." Founded more than two years ago, Athena
has sold 6 million bottles of water and donated more than $100,000
to Seattle-based institutions that are world-renowned for cancer
research. Organizations receiving funding include the Fred
Hutchinson Cancer Research Center, Virginia Mason Medical Center,
University of Washington Medicine and the Marsha Rivkin Center for
Ovarian Cancer Research. "We are very pleased to partner with
Alaska Airlines, a company genuinely committed to supporting the
cause and helping to raise awareness and funds for women's cancer
research," said Trish May, founder and CEO of Athena Partners.
"Alaska's support will bring us one step closer to finding a cure."
Athena water is also available at retailers and cafes throughout
the Northwest, including Bartell Drugs, Costco Business Centers,
Larry's Markets, Safeway and QFC. Alaska Airlines and its sister
carrier, Horizon Air, together serve 88 cities in Alaska, the Lower
48, Canada and Mexico. For reservations visit alaskaair.com. For
more news and information, visit the Alaska Airlines/Horizon Air
Newsroom on the Internet at http://newsroom.alaskaair.com/ . Athena
Partners(R), a 501(c)(3) not-for-profit corporation, is dedicated
to advancing research and education to eliminate breast and
gynecological cancers. A full 100 percent of the net profits from
sales of Athena(R) bottled water and related products are devoted
to innovative research to find a cure. Athena bottled water is
available through grocery stores, coffee shops, caf�s and other
locations in the Northwest. Athena Partners' Web site,
http://www.athenapartners.org/, provides a comprehensive directory
to leading cancer information and resources about women's cancers.
DATASOURCE: Alaska Airlines CONTACT: Amanda Tobin of Alaska
Airlines, +1-206-392-5134; or Lori Meyers of Athena
Partners/Richmond Public Relations, +1-206-682-6979, or
+1-206-915-7384, or Web site: http://www.alaskaair.com/
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