Video: Alaska Airlines Launches Brand Campaign Highlighting 'North of Expected' Customer Service
06 Aprile 2009 - 3:02PM
PR Newswire (US)
SEATTLE, April 6 /PRNewswire/ -- Alaska Airlines today launched a
major new brand advertising campaign designed to showcase its
positioning as the customer service leader among airlines. The
campaign highlights how the airline's great customer service and
low fares, coupled with innovative use of technology to making
flying easier, differentiate Alaska from other carriers. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090406/NY94663 ) To view the
Multimedia News Release, go to:
http://www.prnewswire.com/mnr/alaskaair/37602/ "Customers routinely
tell us that what drives them to Alaska Airlines is how our
employees go above and beyond what they've come to expect from an
airline," said Steve Jarvis, Alaska's vice president of marketing,
sales and customer experience. "We've coined the phrase 'North of
Expected' to describe this special brand of service." Two 30-second
television spots will air starting this week in the state of
Alaska, Los Angeles, Portland, Ore., and Seattle. Alaska Airlines
employees are featured in the spots, each demonstrating a different
facet of the airline's award-winning customer service. In "Sensor"
Alaska Airlines returns to its roots of empathetic humor to focus
on a traveler whose technology is failing him, even in the
restroom. Then he gets to Alaska Airlines, where technology
actually works and comes with Alaska's friendly, personal service.
In "Chatter" a typical traveler learns that an overly gregarious
businessman, who is talking incessantly into an earpiece in the
gate area, is about to be his seatmate. A friendly Alaska Airlines
customer service agent steps in to offer him a different seat.
Longtime agency partner WONGDOODY created the campaign, which
features television, radio, newspaper, outdoor and transit ads, a
microsite and interactive media. Complementing the television
advertisements are radio spots, which feature employee and customer
testimonials about "North of Expected" experiences. An interactive
"North of Expected" Web site at northofexpected.com extends the
brand campaign nationwide and includes a customer "Instant Win"
game with daily prizes and extended Web-only cuts of the new
television spots. Alaska Airlines and Horizon Air, subsidiaries of
Alaska Air Group (NYSE: ALK), together serve more than 90 cities
through an expansive network in Alaska, the Lower 48, Hawaii,
Canada and Mexico. Alaska Airlines ranked "Highest in Customer
Satisfaction among Traditional Network Carriers (tie)" in the J.D.
Power and Associates 2008 North America Airline Satisfaction
Study(SM). For reservations, visit alaskaair.com. For more news and
information, visit the Alaska Airlines/Horizon Air Newsroom at
alaskaair.com/newsroom.
http://www.newscom.com/cgi-bin/prnh/20090406/NY94663
http://photoarchive.ap.org/http://www.prnewswire.com/mnr/alaskaair/37602DATASOURCE:
Alaska Airlines CONTACT: Bobbie Egan, +1-206-392-5101 Web Site:
http://www.alaskaair.com/ http://www.northofexpected.com/ PRN Photo
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