Seagate Launches New Program to Enable Expandable In-Home DVR Storage
03 Maggio 2004 - 2:59PM
PR Newswire (US)
Seagate Launches New Program to Enable Expandable In-Home DVR
Storage Cable and Satellite TV Service Operators Can Leverage
Seagate External Storage Products, Call Centers and Marketing to
Offer Subscribers Modular Storage Products for TV SCOTTS VALLEY,
Calif., May 3 /PRNewswire-FirstCall/ -- Seagate today launched a
unique program to help cable TV and satellite service providers
design, sell and support in-home media center storage expansion
devices. Today, at The National Show (booth 1123) in New Orleans,
Seagate is demonstrating the new class of add-on storage devices a
cable or satellite operator can offer its customers. Seagate is
also offering details on a comprehensive business model that
enables service operators to launch this new service to subscribers
with minimized startup time, investment, and inventory commitment.
Manufacturers of set-top boxes, digital video recorders and home
media centers are looking for an efficient way to upgrade and
expand the capabilities of their products. As subscribers become
more comfortable with their DVRs and home media centers, more
content will fill up these devices' internal drives. The continued
growth of high definition services will further increase the need
for storage capacity by an estimated factor of 9x. Using Seagate
external storage units, subscribers will be able to easily expand
the storage capacity of their compatible DVRs, adding years of life
to the popular devices. Based on its successful and award-winning
design for PC-based external backup and storage, Seagate's
partnership with service providers goes far beyond providing a
storage unit: -- Product customization -- many aspects of the
external storage unit's industrial design can be customized to
maximize the service operator's brand image. -- Technology
flexibility -- Seagate also offers a variety of capacity points and
compatible interfaces (USB, 1394, and external Serial ATA), and can
assist with the development of features such as content security
and enhanced video streaming. -- Outsourcing efficiency -- service
operators can utilize the call centers of the world's leading hard
drive company to outsource any or all customer support for these
external storage units, including pre-sales support, order-taking
and product fulfillment, 24x7 technical support, and warranty
service. This eliminates the need to train customer support staff
on hard drive technology, reduces inventory exposure, and speeds
time to market. "Today's announcement offers much more than
extended storage for DVRs," said Rob Pait, Seagate director of
Global Consumer Electronics Marketing. "We're helping service
operators offer extended services for their subscribers. When TV
viewers run out of storage for their DVR, or add high-definition
service and its requirements for exponentially greater capacity,
all they need to do is grab a new Seagate external storage box and
plug it in. The unit is designed to be stackable, and connecting
multiple units for more storage is a snap, so there's no limit to
the amount of digital programming the customer can store. It's also
a great-looking product -- even the hottest television series will
love slipping itself into a Seagate external storage unit until
it's ready to play." DVR service is becoming a fast-growing source
of new revenue streams for cable and satellite TV operators. DVR
service gives TV viewers easy program recording and the ability to
pause and rewind live TV; for the cable and satellite operator, DVR
service holds out the potential for reduced customer churn, higher
retention rates in the digital tier and additional revenue streams.
Seagate is the worldwide leader in the design, manufacturing and
marketing of hard disc drives, providing products for a wide range
of Enterprise, PC, Notebook and Consumer Electronics applications.
The Company is committed to delivering award-winning products,
customer support and reliability, to meet the world's growing
demand for information storage. Seagate can be found around the
globe and at http://www.seagate.com/. NOTE: Seagate and Seagate
Technology are registered trademarks of Seagate Technology LLC. The
WAVE logo is a trademark or registered trademark of Seagate
Technology LLC. All other trademarks or registered trademarks are
the property of their respective owners. DATASOURCE: Seagate
Technology CONTACT: John Paulsen, +1-831-439-2499, or , or Woody
Monroy, +1-831-439-2838, or , both of Seagate Web site:
http://www.seagate.com/
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