AUBURN
HILLS, Mich., Nov. 21,
2024 /PRNewswire/ --
- Fiat 500e Giorgio Armani Collector's Edition embodies FIAT's
commitment to an electric-powered future while showcasing Italian
style, elegance and craftsmanship
- Available in two exclusive colors – green and Greige – with
matching tone-on-tone eco-leather seats, Fiat 500e Giorgio Armani
Collector's Edition features special Armani interior treatment and
unique 17-inch wheels with GA logo
- "Ovation," the new Fiat 500e Giorgio Armani Collector's Edition
commercial, debuts with the tagline, "Don't drive it, wear it"
At the 2024 Los Angeles Auto Show, in the city known as a global
leader and trendsetter in electric vehicles and fashion, the FIAT
brand revealed the new 2025 Fiat 500e Giorgio Armani Collector's
Edition, the perfect balance of elegance, style and
sustainability.
An embodiment of made-in-Italy
design, the Fiat 500e Giorgio Armani Collector's Edition is a
statement piece, reflecting Giorgio Armani's expertise and the
refined artistry of FIAT's Centro
Stile design studio in Turin,
Italy.
"The Fiat 500e Giorgio Armani Collector's Edition
represents the finest expression of Italian design, bringing
together two legendary icons in the Fiat Cinquecento and Giorgio
Armani," said Aamir Ahmed, head of
FIAT brand North America.
"Featuring Armani's unparalleled design influence, including two
bespoke color combinations and high-end touches befitting an Armani
fashion collection, not to mention the artistry instilled by the
FIAT Centro Stile design team, the 500e Giorgio Armani Collector's
Edition epitomizes the exceptionality of Italian design and
craftsmanship."
Produced at the FIAT Mirafiori plant in Turin, the Fiat 500e Giorgio Armani
Collector's Edition is the result of an immersive collaboration
between the Italian designer and the FIAT design team: a vehicle
crafted with the same meticulous attention to detail and dedication
to quality expected in a fashion collection.
The 2025 Fiat 500e Giorgio Armani Collector's Edition will
be available in the first quarter of 2025. Pricing will be
announced at a later date.
Special Series, Special Colors
For the exterior, designers focused on achieving a sleek,
monochromatic look that seamlessly aligns with Armani's aesthetic.
The most striking feature of the exterior design are the wheels,
custom-made to display the GA logo on a grand scale, ensuring the
car makes a bold impression from a distance. The design enhances
aerodynamic efficiency through a subtle three-dimensional surface.
The wheels feature a sophisticated, burnished two-tone anodized
finish and precise lateral grooves, adding elegance to the overall
appearance.
Two distinguishing and exclusive colors have been specially
created, each underlying the car's elegant design. The first is a
signature green, a unique and technically advanced color that
mirrors Giorgio Armani's style and refined taste. Both
timeless and modern, the second is ceramic Greige, a sophisticated
and unmistakable shade created by Armani that merges gray and
beige.
The interior, inspired by Armani/Casa and the fashion
collection, exemplifies great craftsmanship. Chevron stitching and
three-dimensional patterns on the central seat inserts evoke
traditional tailoring techniques, while materials within the cabin
blend cutting-edge and artisanal methods. Innovative touches
include a laser-cut dashboard insert that offers an exquisite
woodgrain appearance and delivers the soft touch of luxurious
fabric. This is complemented by an intricate embroidery that
showcases a dedication to fine, handmade expertise. The vehicle
also features the Giorgio Armani logo on the front-seat headrests,
with the designer's signature displayed on the dashboard, interior
door panels and rear window, reinforcing the collaboration's
distinctive character and attention to detail.
Premium Equipment
The 500e Giorgio Armani Collector's Edition boasts premium,
high-end features, including standard full LED headlamps and
taillamps, wireless charging pad, seven-inch TFT display, and
10.25-inch Uconnect 5 touchscreen with navigation and wireless
CarPlay and Android Auto for seamless connectivity.
For audiophiles, the seven-speaker JBL audio system
features four Virtual Venues hand-selected by Maestro Andrea
Bocelli, offering listeners a virtual-reality audio experience that
changes the acoustic characteristics of the car depending on the
chosen location.
- My Music Room – An intimate
musical experience as if the artist was playing right in front of
you
- My Recording Studio – Pure acoustics and beautiful tones of a
real recording space
- Giuseppe Verdi Opera House, Pisa – Feel the nature of music in a theatre
setting, enjoying a live performance
- Open-air Arena – Hear the unmistakable acoustics and feel the
energy of an open-air arena
Additionally, the 500e Giorgio Armani Collector's Edition is
offered with the latest safety equipment, ADAS and Level 2 assisted
driving technology, ensuring both advanced functionality and a
safer driving experience. Safety features include seven air bags,
Active Lane Management System, Blind-spot Monitoring, Rear Cross
Path detection, Drowsy Driver Detection, Full-speed Forward
Collision Warning-Plus, Intelligent Speed Assist, Lane Departure
Warning-Plus and Traffic Sign Information. The Level 2 assisted
driving technology combines adaptive cruise control and Lane Keep
Assist to aid the driver on select roads. The Fiat 500e is the
first all-electric car in its segment to offer Level 2, hands-on
driver-assist technology.
Fiat 500e BEV Experience
The lightest passenger BEV in the market, the 500e Giorgio Armani
Collector's Edition features a 42-kWh battery with a Level 2 (11
kW) charge time of 4.5 hours. BEV capability combined with
quintessential design cues make it unmistakably FIAT, with style
and sustainability at its core.
Under the hood, the 500e Giorgio Armani Collector's Edition
is driven by an electric motor with an output of 117 horsepower and
162 lb.-ft. of torque, delivering spirited performance while
managing range – 0-30 mph in under three seconds and a combined
range of up to 149 miles.
The Fiat 500e Giorgio Armani Collector's Edition is
exceptionally intuitive with no need for instructions, making it
easy and fun to drive. Welcoming passengers with a digital melody,
it sets the tone for an immersive Italian experience. In addition,
the acoustic vehicle alert system (AVAS) "sings" to pedestrians
with a song titled, "The Sound of 500," authored by Flavio
Ibba-Marco Gualdi. The exclusive melody provides a taste of Italy
during the first moments of every drive.
Fast Charging
The 500e Giorgio Armani Collector's Edition handily tackles the
common concern of charge time using the equipped 85-kW fast charger
system in which five minutes of charge time translates to a range
of up to 31 miles, more than what's needed for average daily use.
Estimated charge time from 0-80% is approximately 35 minutes with
an 85-kW DC fast charge; estimated time from 0-100% is 4.5 hours
with a Level 2 (11-kW) charging station.
New "Ovation" Campaign
This one-of-a-kind collaboration between FIAT and Giorgio Armani is
beautifully captured in the captivating Ovation spot. The visual
narrative begins with a cover of the iconic song "Città Vuota" as
the camera follows the new Fiat 500e Giorgio Armani Edition as it
travels through the deserted streets of Milan at night, passing by iconic locations
such as the Armani Hotel, the fashion avenues and the Armani
boutique.
During the journey, something unexpected happens: the iconic
Via Montenapoleone turns into a catwalk. An enthusiastic
public awaits the arrival of the Fiat 500e Giorgio Armani
Collector's Edition and, when the car finally makes its entrance,
the atmosphere is one of emotion and refinement. The entire city
seems to celebrate the arrival of this extraordinary model, while
the evocative claim "Don't drive it, wear it" appears.
The Armani Group
Established in 1975 by Giorgio Armani, chairman and CEO, the Armani
Group is one of the leading fashion and luxury goods companies in
the world. With more than 9,000 employees and nine production
plants, the Group designs, manufactures, distributes, and directly
retails fashion and lifestyle products, including apparel,
accessories, eyewear, watches, jewelry, cosmetics, fragrances,
furniture and home décor, and operates in the areas of food and
beverage and hotels.
FIAT Brand
FIAT brand celebrates 125 years as an automaker and some things
haven't changed. Iconic Italian design and refinement, plus a
fun-to-drive factor, come standard with every Fiat.
In early 2024, FIAT brand will launch the Fiat 500e, the
first Stellantis retail battery-electric vehicle offering in
North America and the best-selling
city EV in Europe.
FIAT is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For
more information regarding Stellantis (NYSE: STLA), please
visit www.stellantis.com
Follow FIAT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Fiat brand: www.fiatusa.com
Fiat blog: blog.fiatusa.com
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SOURCE Stellantis