HOLMDEL,
N.J., March 5, 2025 /PRNewswire/ -- Vonage, a
global leader in cloud communications helping businesses accelerate
their digital transformation and a part of Ericsson (NASDAQ: ERIC),
has announced an agreement with FREENOW, Europe's leading multi-mobility app with taxis
at its core, to transform its customer communication strategy using
Vonage Communications APIs.
Leveraging Vonage's Messages API which includes support for RCS,
WhatsApp, and SMS, along with Fraud Defender
Advanced and Number Verification, FREENOW is implementing more
robust and secure, branded communication solutions. Currently live
in nine countries, this tailored approach is designed to improve
customer trust, simplify the customer experience and drive
measurable outcomes, such as enhanced click-through rates (CTR) and
optimized one-time password (OTP) conversion rates.
Known for offering a wide range of vehicles to consumers,
FREENOW empowers its users across 150 cities in multiple European
markets to access taxis, car-sharing services, e-scooters, e-bikes,
and more—all in one app. Through this comprehensive solution,
FREENOW is set to transform its customer communication strategy
using Vonage's innovative API solutions.
"Partnering with Vonage reflects our dedication to seamless and
secure communication with our customers," said Tim Ossenfort, Vice President of Engineering at
FREENOW. "Vonage's APIs provide us with the flexibility and
reliability to meet the demands of millions of users across
Europe, enabling us to deliver
branded, interactive experiences that inspire confidence, enhance
engagement and speed and simplify the customer experience. Looking
ahead, we plan to incorporate Number Verification and Silent
Authentication via Network APIs into our solution, further
strengthening the trust and security that underpin our customer
interactions."
The collaboration began with FREENOW utilizing Vonage's SMS and
WhatsApp solutions, key in ensuring direct and efficient
interactions with users. Building on this foundation, FREENOW is
moving towards implementing branded messages via RCS to introduce
an added layer of trust and interactivity. Notably, FREENOW is
already achieving a 100% conversion rate with RCS-ready devices,
showcasing the success and potential of this messaging approach. By
integrating verified business communications, FREENOW is positioned
to provide a more engaging, user-friendly messaging experience.
These advancements will help the company streamline marketing
campaigns, customer support, and OTP services.
"This agreement between Vonage and FREENOW sets a new milestone
in user-focused, technology-driven communication for Europe's mobility sector," said Seckin Arikan, Head of API at Vonage. "By
combining FREENOW's dynamic vision as a multi-mobility powerhouse
with our industry-leading communications technologies, we're
excited to drive innovation and create a more secure and engaging
user experience. By providing a simple and secure alternative to
SMS with the added support for branding and sharing rich media like
photos and videos that customers have come to expect, we're seeing
more and more demand for RCS. This partnership underscores our
commitment to empowering businesses with the tools they need to
connect with their customers, simply and securely."
About Vonage
Vonage, a global cloud
communications leader, helps businesses accelerate their digital
transformation, providing a comprehensive set of engagement
solutions to deliver richer, more personal and meaningful
communications across the entire customer and employee
experience.
Vonage's Unified Communications as a Service (UCaaS) and Contact
Center as a Service (CCaaS) solutions enable companies to transform
how they communicate and operate from the office or anywhere.
Vonage's Communications Platform as a Service (CPaaS) offering is
fully programmable and allows developers to embed video, voice,
chat, messaging, AI and verification into existing products,
workflows and systems using communications APIs. Leveraging the
power of the network, Vonage's CPaaS is expanding to incorporate
new network capabilities exposed as APIs to help developers
worldwide pioneer new, advanced applications that help enterprises
reimagine their business, transform their operations and improve
customer experiences.
Vonage is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC),
and a business area within the Ericsson Group called Business Area
Global Communications Platform. To follow Vonage on LinkedIn, visit
linkedin.com/company/Vonage/. To become a fan on Facebook, go
to facebook.com/vonage. To subscribe on YouTube,
visit youtube.com/vonage.
About FREENOW
FREENOW is Europe's
multi-mobility app with taxi offering at its core, available in
9 European markets and over 150 cities. Its users can access
various mobility services within a single app, including taxis,
PHV, carsharing, car rental, eScooters, eBikes, eMopeds and public
transport. FREENOW partners with numerous mobility brands and
aggregates their offering with the ambition to make urban mobility
more efficient and sustainable without adding new vehicles on the
street. FREENOW is backed by its shareholders: BMW Group and
Mercedes-Benz Mobility. FREENOW's HQ is located in
Hamburg and the company is led by
CEO Thomas Zimmermann.
Visit our Website for further information and download the
FREENOW app for iOS or Android.
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SOURCE Vonage
