Genius Sports launches revolutionary ‘Edge’ solution to increase sportsbook profitability
30 Gennaio 2024 - 1:55PM
Business Wire
Genius Sports Limited (“Genius Sports”) has unveiled Edge, a
first-of-its-kind automated pricing tool that enables sportsbooks
to maximize profits across unlimited sports events and bets
concurrently.
Unlike today’s industry standard risk management solutions which
simply limit players and minimize losses, Edge is designed to
unlock greater profit on every bet. By ingesting real-time
liability and individual bet data, Edge dynamically recalculates
odds at a fixture and market-type level, including betbuilder
products.
Every price recalculation is correlated, meaning odds for all
related betting markets are automatically optimized for maximum
profitability – making it a game-changer for sportsbook trading
teams.
“The explosion of betting content means sportsbooks offer
hundreds of thousands of events every year,” said Thomas Holland,
Product Director at Genius Sports. “This makes it almost impossible
for trading teams to truly optimize pricing and ensure they are
squeezing maximum margin out of every bet, especially where
turnover is highest.
“With our early adopter partners live with Edge, margins have
increased by 18%. We’re excited to roll this groundbreaking
solution out across our sportsbook partners worldwide, transforming
bottom-line performance.”
Edge is now available through Genius Trading Services (GTS) a
fully managed trading solution or as a standalone solution to
transform in-house risk management capabilities.
About Genius Sports
Genius Sports is the official data, technology and broadcast
partner that powers the global ecosystem connecting sports, betting
and media. Our technology is used in over 150 countries worldwide,
creating highly immersive products that enrich fan experiences for
the entire sports industry.
We are the trusted partner to over 400 sports organizations,
including many of the world’s largest leagues and federations such
as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge
technology, scale and global reach to support our partners. Our
innovative use of big data, computer vision, machine learning, and
augmented reality, connects the entire sports ecosystem from the
rights holder all the way through to the fan.
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version on businesswire.com: https://www.businesswire.com/news/home/20240130787703/en/
Press: Chris Dougan, Chief Communications Officer +1 (202)
766-4430 chris.dougan@geniussports.com
Investors: Brandon Bukstel, Investor Relations Manager +1 (954)
554-7932 brandon.bukstel@geniussports.com
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