MYSL My Screen Mobile Inc (CE)

MyScreen Mobile, Inc. ("MyScreen") (PINK SHEETS: MYSL)(FRANKFURT: WICI) announced today that they will unveil the MyScreen mobile advertising solution on Android to mobile operators and industry insiders at the upcoming GSMA Mobile World Congress in Barcelona, Spain beginning next week. Digitimes Research reports Android sales to be 6-8 million units or 4-7% of the global handset market in 2009.

The completion of development for the Android platform and the Google G1 phone means that MyScreen is now available for what was once rumored to be the biggest potential threat to mobile operators worldwide, an ad revenue subsidized service that was thought to be in the works from Google.

Instead this service can now be provided by any operator and is made possible through the deployment of the MyScreen mobile advertising solution. The solution is quite simple, in exchange for subscriber's receiving contextual highly targeted full screen ads they are compensated through a rewards platform that can include subsidized mobile services from their operator unlike other mobile advertising solutions that only come in the form of an SMS or banner ad with no compensation.

"We continue to expand our device compatibility list through our aggressive development efforts" says Brian Field, Vice President Subscriber Experience and Integration at MyScreen "we recognized early on that device capabilities and innovation would ensure that the device market would move in our direction, and would result in MyScreen being able to deliver the ultimate mobile advertising experience for mobile operators, and more importantly for their subscribers!"

"Subscribers will begin demanding MyScreen on their phones because it delivers the highest value ad delivery and the best non-intrusive user experience" according to Mark D'Cunha, CTO at Myscreen.

MyScreen will display their recently completed Android version along with their existing device platforms; RIM Blackberry, Symbian, Windows Mobile, and Palm OS at GSMA Hall 7 Booth 7E46.

About MyScreen:

Based in Toronto, Canada, MyScreen (PINK SHEETS: MYSL)(FRANKFURT: WICI) has revolutionized the way advertisers communicate with consumers. MyScreen is a patent-pending innovative marketing and advertising solution within the mobile communication industry, which has established both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted rich-full screen, contextual advertisements to appear on their mobile device at the end of a call.

This press release contains "forward looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward-looking statements as a result of risks and other uncertainties affecting the company, including those discussed in MyScreen Mobile reports and other documents filed with the U.S. Securities and Exchange Commission.

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Contacts: MyScreen Mobile, Inc. Christine Barisheff VP, Communications (416) 413-9800 x 224 Email: christineb@myscreen.com