DivineCaroline.com Reaches Record Traffic
14 Maggio 2009 - 4:41PM
PR Newswire (US)
NEW YORK, May 14 /PRNewswire-FirstCall/ -- Meredith Corporation
(NYSE: MDP) announced today that DivineCaroline(R) -- the flagship
site of Real Girls Media Network and an integral part of the
Meredith Women's Network -- has cracked Quantcast's Top 200 sites
in the world. With 5.3 million users, DivineCaroline has now
eclipsed longtime online traffic leaders such as iVillage.
DivineCaroline offers a unique platform that publishes
user-generated content alongside expert-guided editorial to offer
consumers a fully engaged community in which to share experiences
and form connections. It targets women in the highly desirable
25-54 age group and has experienced strong and steady growth since
its launch in 2007. "The growth of DivineCaroline is a testament to
the vibrant community of women online," says Kate Thorp, CEO, Real
Girls Media Network. "Sharing, helping, and participating in the
world around them are an important part of our lives." Thorp notes
that women now represent 53 percent of the total U.S. online
audience, and "women's community" was the most visited and fastest
growing internet category, according to ComScore Media Metrix's
year-end report. The Meredith Women's Network, which attracts 15
million unique visitors monthly,* is the first network comprised of
premium, branded websites geared toward the topics that matter most
to women. It includes The Better Homes and Gardens(R) Network
(Better Homes and Gardens, Better Recipes and the recently launched
MixingBowl(TM)); The Parents(R) Network (Parents, American Baby and
Family Circle); and The Real Girls NetworkSM (DivineCaroline(R),
Fitness, More and Ladies' Home Journal). "The success of
DivineCaroline reflects the power of this exciting new brand and
its connection to female consumers," says Meredith Chief
Development Officer John Zieser. "Real Girls Media is proving to be
a perfect complement to the Meredith Women's Network, and we will
continue to seek out partners where we can replicate this 'one plus
one equals three' relationship." About Meredith Corporation
Meredith Corporation (http://www.meredith.com/) combines well-known
national brands - including Better Homes and Gardens, Parents,
Ladies' Home Journal, Family Circle, American Baby, Fitness and
More - with local television brands in fast growing markets.
Meredith is the industry leader in creating content in key consumer
interest areas such as home, family, health and wellness and
self-development. Meredith then uses multiple distribution
platforms - including print, television, online, mobile and video -
to give consumers content they desire and to deliver the messages
of its marketing partners. About Real Girls Media Network, Inc. The
Real Girls Media Network includes DivineCaroline.com -- its owned
and operated marquee site -- as well as a premium network of
branded sites for women, is a San Francisco-based, privately held
company backed by Meredith Corporation, 3i Group and Walden Venture
Capital. DivineCaroline(TM) is a trademark of Real Girls Media
Network, Inc. More information is available at
http://www.realgirlsmedia.com/ *Omniture, November 2008 traffic.
CONTACT: Patrick Taylor / / 212.551.6984 Colleen Schwartz / /
212.551.7033 DATASOURCE: Meredith Corporation CONTACT: Patrick
Taylor, +1-212-551-6984, , or Colleen Schwartz, +1-212-551-7033, ,
both of Meredith Corporation Web Site: http://www.meredith.com/
http://www.realgirlsmedia.com/
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