AUBURN
HILLS, Mich., March 21,
2025 /PRNewswire/ --
- Dodge customizes new Charger Daytona at Spring Fest 2025, a
gathering of passionate Dodge enthusiasts set for March 21-22 in Southern
California
- California has been among the
top-selling states for Charger sales in the United States and is the largest EV market
in the country, selling three times the number of EVs as the next
largest market
- Fratzog dual stripes with red trim show off potential
personalization paths for new Charger
- Dodge brand and design teams will participate in customer
clinics at Spring Fest
- Spring Fest attendees can vote on potential future exterior
colors for the next-gen Charger
- For more information on the all-new next-gen Dodge Charger,
consumers can visit Dodge.com
Spring is here, and Dodge is heading back to
Spring Fest!
Started in a Southern
California parking lot in 2004 by enthusiast
John Fortuno, over two decades Spring Fest became a mecca for
Dodge Charger, Challenger, Magnum and Chrysler 300 fans who came to
celebrate their beloved rides, drawing fans from around the country
and the world.
After a five-year hiatus, Spring Fest is back March 21-22, 2025. This year, Dodge is showcasing
the all-new, next-gen Dodge Charger, and bringing some custom looks
along for the ride. With its 1968-inspired design cues,
aggressively broad stance, standard widebody frame, patent-pending
R-Wing and high-impact exterior paint colors, the world's quickest
and most powerful muscle car continues to push the boundaries of
design, and Dodge is pushing even further with some custom
looks.
"California has been among the
top-selling states for Charger and is the largest EV market in
the United States with more than
376,000 EV registrations last year alone – that's three times the
number of EV registrations than the next closest state, so there's
a huge opportunity to reach new customers and Charger fans alike,"
said Matt McAlear, Dodge CEO.
"Spring Fest is one of the many customer events that gives us a
great opportunity to meet with our owners in this region in person,
give them a chance to learn about our newest products, show
potential new customization options and get their direct
feedback."
Open communication and hearing directly from enthusiasts drives
new ideas and collaboration, and the Dodge brand and design teams
are on hand for roundtable discussions and customer clinics at
Spring Fest to generate feedback on the next-gen muscle car.
Attendees can also vote on potential future exterior colors for the
Charger.
Stripes have long been a popular customization option for Dodge
muscle lovers looking to add a distinctive look to their vehicle.
Using the Fratzog logo – the new symbol of Dodge brand
next-generation vehicles – Dodge brought to life a Charger modified
with matte black Fratzog dual stripes that help the Charger stand
apart from the pack with red trim accents and a unique, repeating
Fratzog logo pattern that fills the inside of each stripe.
The stripes are compatible on Charger Daytona muscle cars with
both glass and steel roofs and are specially designed to allow
occupants to view the Fratzog pattern while looking through
glass-roof equipped Chargers.
For complete information on the all-new Dodge Charger, consumers
should visit Dodge.com.
Dodge//SRT
For 110 years, the Dodge brand has carried on the spirit of
brothers John and Horace Dodge.
Their influence continues today as Dodge, America's performance
brand, shifts into high gear with a lineup that delivers
unrivaled performance in each of the segments in which the brand
competes while moving forward to a future that includes electrified
muscle in the form of the next-generation, all-new Dodge
Charger.
The next-generation Dodge Charger electrifies a legend, with the
Charger retaining its title as the world's quickest and most
powerful muscle car, led by the all-new, all-electric 2025 Dodge
Charger Daytona Scat Pack. The all-new Dodge Charger will also
offer performance choices via multi-energy powertrain options,
including the 550-horsepower Dodge Charger SIXPACK H.O.,
powered by the 3.0L Twin Turbo Hurricane High Output engine.
Dodge also keeps its foot on the gas as a pure performance brand
with the 710-horsepower Dodge Durango SRT Hellcat, the most
powerful gas engine SUV ever, and best-in-class standard
performance in the compact-utility vehicle segment with the Dodge
Hornet.
Dodge is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis
