TIDMDGE 
 
TO:      Regulatory Information Service 
 
         PR Newswire 
 
RE:      PARAGRAPH 3.1.4 OF THE DISCLOSURE AND TRANSPARENCY RULES 
 
The notifications listed below were all received under Paragraph 3.1.2 of the 
Disclosure and Transparency Rules. 
 
Diageo plc (the "Company") announces that: 
 
 1. It received notification on 12 September 2011 of the following allocations 
    of ordinary shares of 28 101/108 pence each in the Company ("Ordinary 
    Shares") under the Diageo Share Incentive Plan (the "Plan"), namely: 
 
(i) the following director of the Company was allocated Ordinary Shares on 12 
September 2011 under the Plan, by Diageo Share Ownership Trustees Limited (the 
"Trustee"): 
 
Name of Director              Number of Ordinary Shares 
 
PS Walsh                      15 
 
(ii) the following Persons Discharging Managerial Responsibilities ("PDMR") 
were allocated Ordinary Shares on 12 September 2011 under the Plan, by the 
Trustee: 
 
Name of PDMR                 Number of Ordinary Shares 
 
N Blazquez                   17 
 
D Gosnell                    15 
 
J Grover                     15 
 
A Morgan                     15 
 
G Williams                   15 
 
I Wright                     15 
 
The number of Ordinary Shares allocated comprises those purchased on behalf of 
the employee using an amount which the employee has chosen to have deducted 
from salary ("Sharepurchase") and those awarded to the employee by the Company 
("Sharematch") on the basis of one Sharematch Ordinary Share for every two 
Sharepurchase Ordinary Shares. 
 
The Sharepurchase Ordinary Shares were purchased and the Sharematch Ordinary 
Shares were awarded at a price per share of GBP11.86. 
 
The Ordinary Shares are held by the Trustee and in the name of the Trustee. 
Sharepurchase Ordinary Shares can normally be sold at any time. Sharematch 
Ordinary Shares cannot normally be disposed of for a period of three years 
after the award date. 
 
 2. It received notification on 12 September 2011 from Dr FB Humer, a director 
    of the Company, that he had purchased 698 Ordinary Shares on 12 September 
    2011 under an arrangement with the Company, whereby he has agreed to use an 
    amount of GBP8,000 each month, net of tax, from his director's fees to 
    purchase Ordinary Shares. Dr Humer has agreed to retain the Ordinary Shares 
    while he remains a director of the Company. 
 
The Ordinary Shares were purchased at a price per share of GBP11.86. 
 
As a result of the above transactions, interests of directors and PDMRs in the 
Company's Ordinary Shares and American Depository Shares ("ADS")* (excluding 
options, awards under the Company's LTIPs and interests as potential 
beneficiaries of the Company's Employee Benefit Trusts) are as follows: 
 
Name of Director             Number of Ordinary Shares 
 
Dr FB Humer                  34,432 
 
PS Walsh                     671,219 
 
Name of PDMR                 Number of Ordinary Shares 
 
N Blazquez                   50,463 
 
D Gosnell                    72,618 
 
J Grover                     154,579 
 
A Morgan                     150,467 
 
G Williams                   183,911 (of which 6,288 are held as ADS) 
 
I Wright                     25,265 
 
 
J Nicholls 
 
Deputy Company Secretary 
 
12 September 2011 
 
*1 ADS is the equivalent of 4 Ordinary Shares. 
 
 
 
 
 
END 
 

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