NEW YORK, May 16, 2012 /PRNewswire/ -- In an age where it
seems society has misplaced the virtues of character, intelligence
and genuine regard for others, it feels as if the gentlemanly
values of substance and style have all but vanished. Steadfast in
the belief that the modern gentleman is not an endangered species
and it is his ideas that will make a difference, Ketel One is
teaming up with GQ to lure today's genuine and honorable men
out of the shadows to showcase their game-changing ideas with "A
Gentleman's Call: In Pursuit of an Idea that Matters."
A Gentleman's Call is a nationwide search to invest behind one
original idea that champions the lifestyle of the modern gentleman.
Beginning May 14, 2012, hopeful
participants can answer the call by visiting
www.AGentlemansCall.com to present an idea, inspiration or endeavor
that will raise society's behavioral bar.
The campaign is rooted in the entrepreneurial spirit the Nolet
family has maintained for 11 generations. Mirroring the ideals of
family who built the Ketel One brand one bar at a time, successful
projects will substantially exhibit the values of entrepreneurship,
craftsmanship or philanthropy in the modern world and prove that
gentlemanly manner is not a lost art.
"Ketel One Vodka was founded through the passion and drive
ignited only from entrepreneurial spirit," said Carl Nolet, Jr., Executive Vice President of
Nolet Spirits USA. "Through 'A Gentleman's Call,' it is our
honor to nurture an idea that will grow from the same values we
continue applauding and responsibly celebrating after 11
generations of success."
Following the close of entries on July
29, 2012, five projects best exemplifying a higher standard
of thinking and living will be selected. Consumers across the
country will determine which idea best personifies a class act
while inspiring generations of gentlemen to put the right polished
shoe forward. Once votes are tallied, a Grand Prize Winner will be
announced and Ketel One will invest $100,000 to turn their idea into a reality.
To lead this nationwide call-to-action, Ketel One and GQ
have enlisted the mentorship of three men that embody the essence
of a modern gentleman. These cultural counselors will set the
behavioral standard and guide the masses by defining the values of
the ultimate gentleman's competition through their day-to-day
lives. Mentors will include actor and philanthropist, Ian Somerhalder, renowned actor, Carlos Ponce, and Co-Founder and CEO of the
Movember Foundation, Adam
Garone.
"The best thing you can aspire to be is a gentleman. The idea of
a gentleman is one of awareness, confidence and compassion," said
Ian Somerhalder. "Helping to support
an initiative that is based on those ideals is an honor and I look
forward to seeing the evolution of this quest reach its full
potential."
"My fellow mentors and I are honored to lead 'A Gentleman's
Call,'" said Adam Garone. "It is a
privilege and a true responsibility to guide the next generation of
entrepreneurs and help foster an endeavor that will enlighten
society's appreciation for the modern gentleman."
If you have an idea worthy of the call, visit
www.AGentlemansCall.com for complete contest rules and to submit a
project. Join the conversation, tag @KetelOne and @GQmagazine, use
the hashtag #KetelOne #GentlemansCall, and visit
www.facebook.com/KetelOne.
About Ketel One Vodka
With ten generations of Nolet family distilling passion and
expertise, the success of the KETEL ONE® brand is built on
one-to-one conversations with the bartending community. Launched in
the United States in the early
1980s, Carolus Nolet Sr. was inspired by original recipes and
techniques of his ancestors when he created the recipe for and
distinctive personality of KETEL ONE vodka.
KETEL ONE vodka is a sophisticated and crisp, wheat-based,
super-premium blend crafted from small batches, using copper pot
stills together with modern distilling techniques. The 19th
century coal-fired pot still, Pot Still Number 1, otherwise known
as "Distilleerketel # 1", is one of the pot stills used in the
production process and is the inspiration for the name of this
Dutch vodka.
Each final production of KETEL ONE vodka is approved by a member
of the Nolet family prior to bottling.
After extensive research, KETEL ONE CITROEN® flavored vodka was
launched in 2000, created by infusing KETEL ONE vodka with citrus
essential oil essence. Two different types of lemon from
Sicily give the flavored vodka a
lively, rich sweetness, whilst one variety from Spain gives a full, distinctive taste.
Lemon from Guinea,
West Africa results in a more
intense character, whilst two varieties of lime from the
Caribbean give KETEL ONE CITROEN flavored vodka an incredible
note of freshness.
In 2008, the Nolet Group created a 50/50 joint venture company
with Diageo, KETEL ONE Worldwide B.V., to import, sell, market and
distribute KETEL ONE vodka and KETEL ONE
CITROEN flavored vodka and to maximize global growth
potential for the KETEL ONE brand.
KETEL ONE, KETEL ONE CITROEN, and
the associated logos are trademarks of Double Eagle Brands N.V.
© Double Eagle Brands N.V. 2011
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks
business with an outstanding collection of beverage alcohol brands
across spirits, wines and beer categories. These brands include
Johnnie Walker, Guinness, Smirnoff,
J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal,
Beaulieu Vineyard and Sterling
Vineyards wines.
Diageo is a global company, trading in more than 180 countries
around the world. The company is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
About GQ
GQ is the leading men's general-interest
magazine, with a monthly readership of 7 million readers. It is
available in print, online at www.GQ.com, and as an app at
iTunes.com. The magazine is published by Conde Nast, a division of Advance Publications.
Conde Nast operates in twenty-five
countries and is the world leader in exceptional content
creation.
Please enjoy Ketel One® Vodka responsibly.
KETEL ONE Vodka. Distilled from Wheat. 40% Alc/Vol.
©2012 Imported by Ketel One USA,
Aliso Viejo, CA.
KETEL ONE CITROEN Flavored Vodka. KETEL ONE ORANJE Flavored Vodka
Distilled from Wheat. 40% Alc/Vol. © 2012 Imported by Ketel
One USA, Aliso, Viejo, CA. KETEL ONE, KETEL ONE CITROEN, and the associated logos are
trademarks of Double Eagle Brands N.V. © Double Eagle Brands N.V.
2011
SOURCE Ketel One Vodka