-- In talks with United Spirits, parent United Breweries Holdings

-- No certainty that these discussions will lead to a transaction

-- Stake sale plan part of UB Group's efforts to raise funds for Kingfisher Airlines

(Recasts; adds background)

By Rumman Ahmed, Dhanya Ann Thoppil and Simon Zekaria

BANGALORE--Diageo PLC (DGE.LN) said Tuesday it is in talks with United Spirits Ltd. (532432.BY) and its parent United Breweries Holdings Ltd. (507458.BY) to acquire a stake in the Indian spirits group, as the U.K.-based liquor giant continues its aggressive drive to expand its footprint in lucrative fast-growing emerging markets.

However, there is no certainty that these discussions will lead to a deal, Diageo and United Spirits said in a joint statement. They declined to comment on the size of the stake that Diageo is looking to buy.

The stake sale plan is part of the UB Group's efforts to overcome the financial crisis at Kingfisher Airlines Ltd. (532747.BY), which owes millions of dollars to lenders, aircraft-leasing companies, suppliers, staff and in taxes to the government.

United Breweries Holdings is the group holding company for the UB Group, which includes United Spirits, Kingfisher Airlines and beer-maker United Breweries Ltd. (532478.BY).

Chairman Vijay Mallya and United Spirits' founder-group companies, including United Breweries Holdings and Kingfisher Finvest India Ltd., together hold a 27.78% stake in United Spirits, which owns brands like McDowell's No.1 whisky, Romanov vodka and Four Seasons wines.

The news confirms recent reports that the London-based maker of Johnnie Walker Scotch whisky and Smirnoff vodka was in advanced talks with United Spirits.

The companies are reported to have been in talks for several years now -- with new bits of information helping UB Group company shares every now and then. But no deal has been struck so far.

The stake held by the founder and founder groups in United Spirits is worth 38.37 billion rupees ($717 million) based on Monday's closing share price of 1,054 rupees on the Bombay Stock Exchange.

As at March 31, Kingfisher had 56.89 billion rupees in long-term borrowings, and 23.35 billion rupees in short-term loans.

Earlier this month, a local media report cited unnamed sources as saying that Diageo may pay up to 30 billion rupees for a 27% stake in United Spirits.

United Spirits' shares jumped on the news of the talks Tuesday. At 0730 GMT, they were up 3.7% at 1,092.70 rupees on the Bombay Stock Exchange, where the benchmark Sensitive Index was up 0.3%.

Diageo last month recorded a rise in profit -- driven by growth in emerging markets as well as a U.S. recovery -- and raised its dividend.

The company has been on the acquisition trail for quite a while now.

It is in close talks with Mexico's Beckmann family over a reported $3 billion deal for tequila producer Jose Cuervo. In recent years, the company has made smaller acquisitions in Turkey, China and Brazil across the local raki, baijiu and cachaca categories, respectively, as it works toward generating half of its revenue in developing economies by 2015, up from almost 40% now.

With growth opportunities in Europe scarce as recession and austerity force drinkers to spend less, manufacturers of spirits are turning to the developing world, where rising incomes and growing adult populations are fueling demand.

Acquisitions offer the companies a gateway to the markets at a relatively low cost, as well as an opportunity to increase the flow of imports of local brands to the West.

Write to Rumman Ahmed at rumman.ahmed@dowjones.com and Dhanya Ann Thoppil at dhanya.thoppil@dowjones.com

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