SMIRNOFF Vodka Reveals Two New Indulgent, Celebratory Flavors Just
In Time For The Upcoming Holiday Season
NORWALK, Conn., Oct. 16,
2012 /PRNewswire/ -- With the holiday season kicking off at
the end of the month, SMIRNOFF® Vodka is introducing two new
flavored vodkas – Iced Cake and Kissed Caramel – giving adult
consumers a reason to raise their glasses and
celebrate every occasion this holiday season. As the
world's number-one selling and most awarded vodka brand, these
decadent new flavors are the best way for consumers and fans of
SMIRNOFF to honor every event, big or small.
(Photo: http://photos.prnewswire.com/prnh/20121016/NY93707-a)
(Photo: http://photos.prnewswire.com/prnh/20121016/NY93707-b)
Created from award-winning SMIRNOFF No. 21 Vodka, SMIRNOFF Iced
Cake and SMIRNOFF Kissed Caramel flavored vodkas join SMIRNOFF
Fluffed Marshmallow and SMIRNOFF Whipped Cream in the brand's
increasingly popular line of confectionary flavored vodkas. Just as
there are two faces of the moon, two edges of a sword, and two
sides to every story, SMIRNOFF is offering consumers two smooth,
creamy tastes to experience: the sweet flavor of Iced Cake and the
sultry essence of Kissed Caramel. To indulge either side this
Halloween, Thanksgiving, New
Years, and every holiday in between, try whipping up the
Upside-Down Cake cocktail with SMIRNOFF Iced Cake or the Caramel
Candy Apple cocktail with SMIRNOFF Kissed Caramel:
Upside-Down Cake
|
|
1.5 oz.
SMIRNOFF Iced Cake Flavored Vodka
|
1
oz. orange juice
|
1
oz. pineapple juice
|
Build in a Highball glass over ice and top off with Club Soda.
Garnish with sprinkles, a cherry and an orange twist.
Kissed
Caramel Apple-tini
|
|
1.5
oz. SMIRNOFF Kissed Caramel Flavored Vodka
|
1.5
oz. apple juice
|
.25
oz. lemon juice
|
.25
oz. simply syrup
|
Combine all ingredients in a shaker with ice. Shake well. Strain
into a martini glass. Garnish with think apple slices and a caramel
rim.
"As pioneers in the world of cocktail culture, we're always
experimenting with new tastes and trends to expand our portfolio
and give consumers delicious, high-quality flavored vodka options
suitable for all responsible drinking occasions," said Dan Kleinman, Brand Director for SMIRNOFF.
"SMIRNOFF Iced Cake and SMIRNOFF Kissed Caramel make the perfect
base for any celebratory cocktail; whether it's a birthday, an
engagement or a promotion at work, these flavors work so well with
those key moments that call for raising a glass."
Formerly reserved exclusively for the characters of VH1's hit
scripted television show Single Ladies, SMIRNOFF Iced Cake
and SMIRNOFF Kissed Caramel are now available for consumers of
legal drinking age at liquor and grocery stores nationwide for a
suggested retail price of $12.99 for
a 750mL bottle.
For additional information, please visit www.Smirnoff.com or
become a fan of the "Most Liked" vodka brand at
www.Facebook.com/Smirnoff. And remember, when drinking SMIRNOFF,
please do so responsibly.
About SMIRNOFF
SMIRNOFF, the world's number-one selling premium spirit and the
top-selling flavored vodka in North
America, traces its heritage back to 19th century
Russia. As the most awarded vodka
brand in the world, SMIRNOFF has always been known for quality and
is enjoyed responsibly in 130 countries around the
world. For more information, log on to
www.SMIRNOFF.com.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks
business with an outstanding collection of beverage alcohol brands
across spirits, wines and beer categories. These brands include
Johnnie Walker, Guinness, Smirnoff,
J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal,
Beaulieu Vineyard and Sterling
Vineyards wines.
Diageo is a global company, trading in more than 180 countries
around the world. The company is listed on both the New York Stock
Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For
more information about Diageo, its people, brands, and performance,
visit us at Diageo.com. For our global resource that promotes
responsible drinking through the sharing of best practice tools,
information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere, responsibly.
MEDIA
CONTACTS:
|
|
Lizzie
Manganiello
|
Jamie
Hakim
|
Taylor
|
Diageo
|
(212)
714-5792
lmanganiello@taylorstrategy.com
|
(646)
223-2314
Jamie.hakim@diageo.com
|
SOURCE SMIRNOFF