CHICAGO, Nov. 9, 2012 /PRNewswire/ -- Jose Cuervo
Tradicional -- Mexico's No. 1
super-premium tequila with the same recipe used in Cuervo's
original tequila in 1795 -- last night unveiled 10 murals as
part of its Tradicional Mural Project 2012. The murals
were created by 10 legal drinking age artists from across
the United States commissioned by
the brand to create original artwork inspired by their passion for
Latin culture. The murals will be showcased on Facebook starting
January 15th through
February 28th, 2013 for
public voting, with one winning artist earning a $15,000 grant as well as a $15,000 donation to the community that they
represent. All consumers 21 years of age and older
will be eligible to vote at the Jose Cuervo Tradicional Mural
Project's Facebook page at
www.facebook.com/losamigosdejose.
(Photo: http://photos.prnewswire.com/prnh/20121109/FL08398)
"We were very impressed by the beauty and diversity of each of
the murals as well as the depth of talent of our Jose Cuervo
Tradicional Mural Project artists," said Roy Danis, Managing Director, Jose Cuervo
International. "It was very interesting to see how each
artist interpreted and celebrated the meaning of being a Latino in
the US and how Jose Cuervo Tradicional was a part of that,
especially within Mexico's history
and culture. We hope adult consumers enjoy the murals and feel
inspired by how Latino heritage is shaping the new face of
America."
Jose Cuervo Tradicional gave the artists license to interpret
the influence of Latino heritage in the
United States. The artists utilized various painting
techniques and explored themes such as music, education, the
importance of family and how all of these aspects have
contributed to the nation's melting pot. The 10 artists,
selected on the basis of submitted art portfolios and a personal
essay, were given thirty days to complete their murals. The states
and regions represented by the Tradicional Mural Project 2012
include New York, Northern California, Southern California, Florida, Illinois, Arizona, Texas, Washington, Georgia and Nevada.
The National Association of Latino Arts and Cultures (NALAC) has
been serving as a consultant for the Jose Cuervo Tradicional Mural
Project 2012 to increase visibility for the contest within the arts
community. As part of this arts consultancy, NALAC will
continue to work with Jose Cuervo Tradicional across each phase of
the program to engage artists, Latino communities and nonprofit
organizations.
Jose Cuervo Tradicional reminds you to enjoy responsibly by
drinking in moderation and designating a driver or taking public
transportation.
About Jose Cuervo
Jose Cuervo is the largest producer
of tequila throughout Mexico and
around the world. The Jose Cuervo portfolio of tequilas includes
Jose Cuervo Especial Gold, the number one tequila worldwide, Jose
Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo
Tradicional 100% Agave Reposado and Silver, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo
Golden Margaritas, Authentic Jose Cuervo Margaritas and
Jose Cuervo Margarita Mix. For more
information, visit www.josecuervo.com.
About DIAGEO
Jose Cuervo Tequilas are imported and
marketed in the United States by
Diageo North America, a subsidiary of Diageo plc. Diageo
(Dee-AH-Gee-O) is the world's leading premium drinks business with
an outstanding collection of beverage alcohol brands across
spirits, wines and beer categories. These brands include
Johnnie Walker, Guinness, Smirnoff,
J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal,
Beaulieu Vineyard and Sterling
Vineyards wines. Diageo is a global company, trading in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands and
performance, visit us at http://www.diageo.com. For our global
resource that promotes responsible drinking through the sharing of
best practice tools, information and initiatives, visit
DRINKiQ.com.
When enjoying this product, and all its products, Diageo reminds
its adult consumers to drink responsibly. As the world's
largest spirits, wine and beer company, Diageo is committed to
social responsibility and the responsible marketing of its
brands. The Diageo Marketing Code is one of the most
stringent in the industry. Diageo is a founding member and
major supporter of The Century Council, a not-for-profit
organization whose programs are designed to combat drunk driving
and underage drinking.
Celebrating life, every day, everywhere, responsibly.
SOURCE DIAGEO