NEW YORK, March 21, 2013 /PRNewswire/ -- Westerns may
depict the days of yesteryear, but their cultural relevance
continues to appear at the forefront of film, music and
entertainment. Jeymes Samuel and Bulleit Bourbon this past week
debuted the latest interpretation of the American outlaw in They
Die By Dawn – a short film that Samuel wrote and directed.
The partnership with Samuel launches an on-going commitment by
Bulleit Bourbon to collaborate with emerging artists in film, art
and music, who similar to its Founder Tom
Bulleit, are passionate about making their visions a
reality. Since establishing the Bulleit Distilling Co. in
1987, Tom Bulleit and his Bourbon
(which now includes Bulleit Rye and Bulleit 10 in addition to the
original) have won a series of prestigious awards, captured the
imaginations of mixologists nationwide and created numerous
programs that champion the promotion of responsible drinking,
a topic very close to Tom Bulleit's
heart.
At the core of this venture was Samuel's desire to bring an
untold story to life with an all-star cast, including Giancarlo Esposito, Isaiah Washington, Michael K. Williams, Rosario Dawson and Jesse
Williams. Set in Langston,
Okla., They Die By Dawn follows four African American
outlaws blazing the western frontier to capture the group's
collective bounty.
"It was important that every element of this film be as accurate
as possible in bringing the stories of Nat
Love and Ben Hodge to life,"
said Samuel. "Bulleit Bourbon was an integral piece to the
film because it embodies the true spirit of that time period as
everything from its legendary bottle to the fabled story of its
roots aligns with the spirit of the Wild West."
Earlier this year, Samuel also visited the legendary
Stitzel-Weller Distillery in Kentucky, where he spoke with Tom Bulleit and captured footage to create a
first-of-its-kind look at one of America's most beloved frontier
whiskies. Samuel will turn his experience in Bourbon
country into a two-minute short showcasing how both he and
Tom Bulleit, visionaries in their
own respective fields, defied the odds to resurrect unexplored
elements of the past and bring them to a mainstream audience.
"Collaborating with an entertainment pioneer like Jeymes has
introduced Bulleit to an audience captivated by creativity at the
highest level," said Bulleit. "We look forward to showcasing
the story of our brand – both past and present – through the
digital short and film."
After premiering at SXSW, Samuel and Bulleit Bourbon took to
New York City with an exclusive
screening.
About Bulleit Distilling Co.
Founded by Tom Bulleit, the Bulleit Distilling Co. was
started more than 20 years ago with Bulleit Bourbon, and in
March 2011, Bulleit Rye, a straight
rye whiskey, was added to the portfolio with critical acclaim.
Bulleit Bourbon ranks as one of the fastest-growing Small Batch
Bourbons in America, which Tom largely credits to word of mouth
recommendations. Using only the finest ingredients
available – the best grains, Kentucky's limestone filtered water, fresh
from the Salt River and a special strain of yeast – the 150+
year-old family recipe uses a large amount of rye grain, which
gives Bulleit Bourbon a distinctive taste.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's
leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, beer and wine. These brands
include Johnnie Walker, Crown Royal,
J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff,
Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards
Wines.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
CONTACT:
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Nicole
Anastasi
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Trish
Mannion
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Taylor
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Diageo
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(704)644-6921
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(646)223-2161
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nanastasi@taylorstrategy.com
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trish.mannion@diageo.com
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SOURCE Diageo