ST. CROIX, U.S. Virgin Islands,
June 25, 2013 /PRNewswire/ -- In
1671, Captain Henry Morgan led a
historic invasion off the shores of Panama. Though five of his ships were lost on
the bottom of the Caribbean during
this battle, including his flagship The Satisfaction, Morgan
earned his mark in history as one of the most renowned privateers
of all time.
(Photo:
http://photos.prnewswire.com/prnh/20130625/NY37959)
After almost 350 years, remains of a 17th century
fleet, including a hull of a ship, a sword and a barrel, were
discovered in 2012 as part of an expedition funded by the Captain
Morgan® brand. To commemorate Morgan's legendary battle
as well as the recent historic discovery, Captain Morgan today
announced the release of its limited edition Captain
Morgan® Sherry Oak Finish Spiced Rum.
With a growing demand for sherry flavored spirits in the
marketplace, the limited edition Captain Morgan® Sherry
Oak Finish Spiced Rum is finished with Sherry Oak, which results in a rich and
flavorful take on the brand's signature blend. The new limited time
offering possesses a smooth yet subtly sweet taste of oak, sherry
wine, vanilla, caramel, dark cherry and cocoa, with a slight floral
undertone.
Through the brand's funding of the archaeological expedition and
its ongoing commitment to tell the story of the real-life
privateer, researchers have been able to derive additional details
from the recovered artifacts, which provide a more holistic
understanding of what life may have been like for Morgan on the
high seas in the 17th century. One such detail is that
the recovered barrel most likely housed sherry, considering it was
a prominent export during the time – a detail that ultimately led
to the creation of the brand's limited edition offering.
"The life and legacy of Henry
Morgan serve as an integral source of inspiration for us as
we continue to develop innovative product offerings and creative
marketing campaigns," said Jesse
Damashek, Director of Innovation, Diageo North America.
"Every adventure, and especially every victory, is one worth
celebrating responsibly, and we are proud to offer adult consumers
Captain Morgan® Sherry Oak Finish Spiced Rum for a
limited time."
The limited edition Captain Morgan® Sherry Oak Finish
Spiced Rum possesses a unique bottle design with a highly-detailed,
metallic label. As the liquid leaves the bottle, commemorative
artwork and a synopsis of Morgan's 1671 battle are revealed on the
backside of the label.
At 70 proof (35% ABV), Captain Morgan® Sherry Oak
Finish Spiced Rum will be available nationally for a limited time
for a suggested retail price of $19.99 for a 750 mL bottle. The limited time
offering is best enjoyed on the rocks or mixed with cola for a
refreshing new take on the Captain's signature drink. Please visit
www.captainmorgan.com or the brand's Facebook page
(www.facebook.com/CaptainMorganUSA) for more information.
The Captain Morgan® brand reminds adult consumers
everywhere to embrace adventure, celebrate each victory and to
raise your glass – always in moderation!
About Diageo
Diageo (Dee-AH-Gee-O) is the world's
leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, beer and wine. These brands
include Johnnie Walker, Crown Royal,
J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff,
Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards
Wines.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Contacts:
|
|
Sari
Brecher
|
Travis
Rexroad
|
Diageo
|
Taylor
|
646.223.2019
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704.644.6931
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sari.brecher@diageo.com
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trexroad@taylorstrategy.com
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SOURCE Diageo