NAPA, Calif., Oct. 10, 2013 /PRNewswire/ -- Kicking off World
Hunger Month, Beaulieu Vineyard® (BV), the great American winery in
the heart of Napa Valley, has
partnered with AmpleHarvest.org, a non-profit that acts as the
liaison between fresh home gardens and those who need it
most. Over the past two years, BV has shown commitment to
fighting hunger in America by donating more than two million meals
and counting. Now entering its third year, the Give &
Give Back program will continue to support hunger relief efforts
and is urging consumers to meet the winery's donations through the
new text to donate program established with
AmpleHarvest.org.
Always looking for new ways to support hunger relief efforts, BV
has partnered with AmpleHarvest.org, whose national effort enables
40+ million Americans who grow food in home gardens to easily
donate their excess harvest to one of 6,421 registered local food
pantries spread across all 50 states through online connections at
the AmpleHarvest.org hub. By providing sustainable, scalable
solutions, AmpleHarvest.org puts the power in the hands of the
local communities and makes it possible to create major strides
towards ending hunger in the U.S.
"At BV, we think AmpleHarvest.org has a great stance on helping
to fight hunger by educating, encouraging and enabling gardeners to
donate their excess harvest. It is a sustainable program that
can easily grow and we're happy to contribute," said Sandra Galvin, BV Brand Manager at Diageo
Chateau & Estate Wines. "We hope to inspire others by matching
their donations so we can all grow closer to winning the fight
against hunger."
BV previously has been focused on honoring volunteers at food
pantries through Give & Give Back. This year's shift is to
provide those volunteers with nutritious, healthy items. Food
pantries, relying on donated and purchased foods, almost never have
fresh produce and instead rely on canned or processed produce
shipped from across the country at significant cost, both economic
and environmental. By working together, BV and
AmpleHarvest.org will raise awareness of the need for unprocessed,
whole foods within food pantries across the country.
"One out of six Americans, including a quarter of kids under
six, does not have access to healthy fresh food at their food
pantry," said Founder and Executive Director of AmpleHarvest.org,
Gary Oppenheimer. "We need to solve
this shortage and make sure these Americans are also receiving
nutritious meals from their food sources. Partnering with a company
who wants to accomplish the same goal – solving the fight against
hunger in America – means we can provide even more relief at a
faster rate."
Between now and December 31, 2013
consumers can show their support through a $1 donation by texting "Give" to 79008. To
inspire others to give, for every text received during this time
frame, BV will match at $1 per
purchase or text, up to $50,000.
(Terms & Conditions at www.BVWines.com/terms-use . Privacy
policy at www.BVWines.com/privacy .)
While enjoying a glass of BV, please remember to drink
responsibly.
Jaclyn
Sisbarro
|
Philippa
Jones
|
Taylor
|
Beaulieu
Vineyard
|
JSisbarro@TaylorStrategy.com
|
Philippa.Jones@diageo.com
|
(212)
714-5734
|
(707)
299-2618
|
About Beaulieu
Vineyard
Beaulieu
Vineyard wines are produced by Diageo Chateau & Estate
Wines (DC&E) is part of Diageo (Dee-AH-Gee-O); the world's
leading premium drinks business. DC&E brands also include: BV
Coastal Estates, Sterling Vineyards, Sterling Vintner's Collection,
Chalone Vineyard, Acacia Vineyard,
Provenance Vineyards and Rosenblum Cellars. DC&E is also a
leading importer of estate-bottled wines from Burgundy. For more
information about BV, visit www.bvwines.com.
About Ample Harvest
AmpleHarvest.org, Inc. is a
not-for-profit 501c3 organization which diminishes malnutrition,
hunger and food waste in America by educating, encouraging and
empowering growers to easily find a nearby food pantry eager to
receive the excess garden bounty. For more information on the
campaign, visit www.AmpleHarvest.org/press or call
AMPLE-6-9880 (267-536-9880).
Follow AmpleHarvest.org at twitter.com/AmpleHarvest, at
Facebook.com/AmpleHarvest.org and our blog
AmpleHarvest.org/blog.php
About Diageo
Diageo is the world's leading premium
drinks business with an outstanding collection of beverage alcohol
brands across spirits, wines, and beer categories. These brands
include Johnnie Walker, Guinness,
Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan,
Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines. Diageo is a global company, trading in
more than 180 countries around the world. The company is listed on
both the New York Stock Exchange (DEO) and the London Stock
Exchange (DGE). For more information about Diageo, its people,
brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of
best practice tools, information and initiatives, visit
DRINKiQ.com.
Celebrating life, every day, everywhere.
SOURCE Beaulieu Vineyard