NEW YORK, Oct. 21, 2013 /PRNewswire/ -- Johnnie Walker
Gold Label Reserve arrives to the U.S. this fall in a striking and
festive, reflective gold bottle. Previously only available in
select global markets, the limited offering introduces a new step
in the Johnnie Walker flavor journey and its special bottling
provides an unexpected yet stunning profile for a Scotch
whisky.
(Photo: http://photos.prnewswire.com/prnh/20131021/NY00854 )
Johnnie Walker Gold Label Reserve represents the gold standard
in blending. The luxurious, multi-layered whisky offers a smooth
balance of sweet fruits and creaminess with a light smoke.
The flavors of Gold Label Reserve pop over ice and brighten when
served as a tall drink with handcrafted soda water infused with
fruits such as grapefruit or lemon.
"Gold Label Reserve features some of my favorite whiskies,
including casks of Clynelish single malt Scotch whisky, whose water
source flows from the Kildonan Hills – where gold was discovered in
1868," said Master Blender Jim Beveridge. "It's an exciting blend
that offers a distinct new flavor for current Johnnie Walker fans
and an appealing taste for people newer to Scotch whisky."
From its flavor profile and suggested serve to its unique bottle
design, the Master Blender crafted this smooth and luxurious blend
for responsible enjoyment during celebratory moments and spirited
nightlife occasions.
"The Johnnie Walker journey continues as we introduce this
striking offering to the U.S. for a limited time," said
Brian Radics, Director of Scotch
Whisky, Diageo. "Gold Label Reserve provides consumers with a
unique flavor for high energy celebrations that may not have been
traditionally looked at as a Scotch whisky occasions."
The suggested retail price of the limited time offering of Gold
Label Reserve in its special bottle is $87 (750ml).
Johnnie Walker reminds you to please drink responsibly.
About Johnnie Walker®:
Johnnie Walker is the world's
number-one selling Scotch Whisky brand, representing the concept of
personal progress for the many people who enjoy it in more than 200
countries worldwide, just as it did to John
Walker, who founded the business in 1820. A combination of
consumer insight, determination and commercial astuteness enabled
three pioneering generations of Walkers to grow a small grocery
store into an international Scotch whisky business selling stylish,
globally recognized brands that today define the Scotch whisky
category.
About Diageo:
Diageo is the world's leading premium
drinks business with an outstanding collection of beverage alcohol
brands across spirits, beer and wine. These brands include Johnnie
Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff,
Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and
Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at www.diageo.com. For our global resource
that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
©2013 IMPORTED BY DIAGEO, NORWALK,
CT.
SOURCE Johnnie Walker