ST. CROIX, U.S. Virgin Islands,
Sept. 17, 2014 /PRNewswire/
-- Shiver me timbers! International Talk Like a Pirate Day is
on the horizon and Captain Morgan Rum Co. is sailing into uncharted
waters by challenging adult consumers across the U.S. to channel
their inner buccaneer, raise a glass of Captain & Colaaarr and
talk like a pirate – all for a good cause.
In addition to raising a glass of Captain & Colaaarr,
CAPTAIN MORGAN® is encouraging its convoy of fans to
share their celebrations on social media. For every tweet using the
#CaptainandColaaarr hashtag, the brand will donate $1 to charitable organizations, including NYC's
City Harvest and Purple Heart Homes. Adult fans can also visit
www.CaptainandColaaarr.com or the brand's Facebook page to complete
the Captain and Colaaarr Challenge and show off their toast.
"Talk Like a Pirate Day is the perfect time for us to showcase
our fun-loving, adventurous side, but more importantly, give back
to the community by supporting those in need," said Tom Herbst, Vice President of Marketing, Rums
for Diageo North America. "It's the perfect day for a little pirate
fun and to responsibly raise a glass with your crew."
Celebrated pro football analyst Jay
Glazer has joined this year's celebration, partnering with
CAPTAIN MORGAN® to challenge TV and radio personalities
to ransack their regularly scheduled programming by talking like a
pirate. In exchange, the brand has pledged to make an additional
$1,000 charitable donation for each
personality that participates.
"I am thrilled to team up with Captain Morgan for such a great
cause," said Jay Glazer, pro
football analyst. "It's always a priority for me give back to the
community and encourage others to do the same. I am looking forward
to raising support for great organizations like City Harvest and
Purple Heart Homes, and having a lot of fun while doing so."
City Harvest is the world's first food rescue organization,
dedicated to helping feed the nearly two million New Yorkers who
are facing hunger. This year, City Harvest will collect 50 million
pounds of excess food from all segments of the food industry and
deliver it free of charge to more than 500 community food programs
throughout the five boroughs of New York
City.
"We appreciate this unique initiative created by Captain Morgan
Rum Co. to raise awareness about the widespread issue of hunger and
to raise funds to help feed families who are turning to soup
kitchens and food pantries," said Rebecca
Fontes, Associate Director of Corporate Sponsorships for
City Harvest. "We extend a heartfelt thank you to each and every
person who plans on joining our anti-hunger team."
Purple Heart Homes is the only Veteran Service Organization that
provides housing solutions for Service Connected Disabled Veterans
that served not only in Iraq and
Afghanistan, but also Desert
Storm, Vietnam, Korea, WWII or who
may have been injured while on training missions. Purple Heart
Homes' five year goal is to provide 500 solutions for Veterans and
their families (see: www.phhusa.org). Purple Heart Homes has
completed 47 projects and has engaged thousands of volunteers from
communities to lend a helping hand.
Captain Morgan has also partnered with JASH to celebrate Talk
Like a Pirate Day, tapping talent such as Maker Studios partner Ed
Bassmaster and comedian Ian Karmel
to join in on the fun by creating custom pranks and scripted
content to celebrate the day. JASH is a comedy network comprised of
the world's top comedians who push boundaries through their
creativity. Check out www.YouTube.com/Jash for more
information.
So whether you attend a happy hour with yer scurvy dogs or
tailgate with yer mateys before the game, the Captain Morgan Rum
Co. reminds you to raise a glass of Captain & Colaaarr – always
in moderation!
Visit www.CaptainandColaaarr.com for more information on
Talk Like a Pirate Day and how to be involved.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands across spirits, beer and wine
categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more
than 180 countries around the world. The company is listed on
both the London Stock Exchange (DGE) and the New York Stock
Exchange (DEO). For more information about Diageo, our
people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Celebrating life, every day, everywhere.
Contacts:
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Sari
Brecher
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Travis
Rexroad
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Diageo
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Taylor
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646.223.2019
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704.644.6931
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sari.brecher@diageo.com
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trexroad@taylorstrategy.com
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SOURCE Diageo