SONOMA, Calif., Feb. 11, 2015 /PRNewswire/ -- Chateau La
Paws™ Wines, a newly re-launched wine brand from Diageo Chateau
& Estate Wines (DC&E), was released today combining the
company's love of dogs with delightful wines to create a delicious,
easy drinking wines with a purpose. The mission is simple: wine
lovers joining DC&E in supporting rescue dogs in need, helping
them find a permanent chateau of their own.
With three varietals, including Chardonnay, Pinot Noir and
Red Wine Blend, Chateau La Paws™
Wines are perfect for pairing with everyday meals, enjoying while
spending time with your best friends or sharing with fellow dog
lovers. However, with a mission to help the thousands of rescue
dogs across the country find fur-ever homes, Chateau La Paws™ is
more than great wine.
Through an official national partnership, Chateau La Paws™ Wines
proudly supports North Shore Animal League America (NSALA), the
world's largest no-kill animal rescue and adoption organization.
Since 1944, NSALA has placed more than 1MM animals in happy homes,
an effort that will be further bolstered by a $100,000 donation from DC&E. As part of the
NSALA partnership, Chateau La Paws™ Wines will also support the
Tour for Life, mobile rescue & adoption units that travel to
cities across America partnering with local shelters to encourage
and facilitate adoptions. In 2015, NSALA will celebrate the
15th anniversary of the Tour for Life, partnering with
40 organizations and visiting 26 cities across the country from
March through May.
Chateau La Paws™ Wines has a unique approach to raising and
maintaining awareness of this important cause, which starts with
the bottle itself. The distinct and playful wine bottles can be
easily identified by labels featuring a rotating cast of adorable
NSALA rescue dogs. The label images were created with the help of
acclaimed photographer and "Shake" author, Carli Davidson, and animal behaviorist,
Amanda Giese, who worked tirelessly
to capture each dog's personality. Choosing Chateau La Paws™ Wines
is a simple way to support and celebrate the unconditional love
between dogs and their owners – and give someone else a chance to
make a new best friend.
"At Chateau La Paws™ Wines, we are crazy about two things: our
dogs who inspire and delight us each day and our delicious wines
that do the same, which is why we decided to bring together our two
great loves, in a unique way that celebrates the personalities of
each," said Ila Byrne, Senior
Manager – Innovation & Ideation. "With 12 different rescue pup
labels, consumers are bound to find a wine offering that's a match
for their favorite furry friend. Chateau La Paws™ Wines make a
great feel good gift for the dog-lover in your life."
The three California varietals
are available nationwide and have a flavorful portfolio of distinct
fruit notes. With a soft, supple nature, Chateau La Paws™
Chardonnay opens with ripe melon, orange blossom and spice aromas.
On the palate, flavors evolve into fresh, tropical fruit and crisp,
green apple notes. Partial oak aging imparts depth and layers,
leaving nutty, vanilla accents to join the lemon meringue finish.
The Pinot Noir's expressive varietal character delivers Bing
cherry, strawberry and blackberry briar aromas with long, heady
accents of vanilla and caramel notes. Lastly, the Red Wine Blend's
blueberry, raspberry and black forest cake aromas open the nose,
followed by dark berries and sage notes on the palate. Soft and
velvety in texture, the wine has a fruit-driven profile that pairs
well with a variety of foods.
Winemaker Marty Spate has dedicated 16 years of winemaking
experience and a lifetime love of dogs into each of the three
varietals of Chateau La Paws™ Wines.
The launch of Chateau La Paws™ Wines will be supported through
social activations on Instagram (@chateaulapaws) and Facebook
(www.facebook.com/chateaulapaws), in-store promotions, point of
sale materials, public relations efforts and a cause marketing
campaign in early 2015. Chateau La Paws™ Wines will be available in
stores nationwide and sold at the suggested retail price of
$12.99 for a 750 mL bottle. Just as
owners of rescue dogs show great responsibility towards their
four-legged friends, please always enjoy Chateau La Paws™ Wines
responsibly.
Give your dogs hugs and treats, but please don't feed them
wine.
Learn more about Chateau La Paws™ Wines and our cause at
www.chateaulapaws.com. Share the story of your shelter dog by
using: #CLPDogs and
#CLPWines.
About Diageo Chateau & Estate Wines
Diageo Chateau & Estate Wines (DC&E) is part of Diageo
(Dee-AH-Gee-O); the world's leading premium drinks business.
DC&E produces and markets premium wines from around the globe
including Napa Valley,
Sonoma, the California Central
Coast, France, New Zealand and Australia. Brands include: Beaulieu Vineyard, Sterling Vineyards, Sterling
Vintner's Collection, Rosenblum Cellars, Chalone Vineyard, Acacia Vineyard, and
Provenance Vineyards. DC&E is also a leading importer of
classified Bordeaux and Burgundy
estate-bottled wines.
About North Shore Animal League America
North Shore Animal League America, headquartered in Port Washington, NY, is the largest no-kill
animal rescue and adoption organization in the world. The Animal
League reaches across the country to rescue, nurture and adopt
20,000 pets into happy and loving homes each year. Over the past
decade, the Animal League saved over 200,000 lives and has saved
1,000,000 animals since its inception. "Like" us at
www.Facebook.com/TheAnimalLeague, follow us at
www.Twitter.com/AnimalLeague. To learn more about animal rescue and
welfare, visit www.AnimalLeague.org.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands across spirits, beer and wine
categories. These brands include Johnnie
Walker, Crown Royal, Buchanan's, Smirnoff, Ciroc and Ketel One
vodkas, Captain Morgan, Baileys, Don
Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more
than 180 countries around the world. The company is listed on
both the London Stock Exchange (DGE) and the New York Stock
Exchange (DEO). For more information about Diageo, our people, our
brands, and performance, visit us at www.diageo.com. Visit
Diageo's global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
Media
Contacts:
|
|
Hailey
Cobb
|
Aren
Korte
|
Taylor, (704)
644-6906
|
Diageo Chateau &
Estate Wines
|
hcobb@taylorstrategy.com
|
Aren.Korte@diageo.com
|
Photo - http://photos.prnewswire.com/prnh/20150210/174791
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/just-in-time-for-yappy-hour-new-chateau-la-paws-wines-to-get-top-barks-from-wine-and-dog-lovers-300034276.html
SOURCE Diageo