HOLLYWOOD, Calif., April 28, 2015 /PRNewswire/ -- Johnnie
Walker® Scotch and Entourage fans can "hug it out" with
excitement. The world's leading Scotch whisky has partnered with
the highly anticipated feature film from Warner Bros. Pictures,
Home Box Office and Rat-Pac Dune Entertainment to debut a new
chapter in the Entourage storyline: the short film "Johnny
for Johnnie."
Like the Johnnie Walker 'Keep Walking' campaign,
Entourage is centered around personal progress and the
celebration of achievements, both big and small, along the way.
From embarrassing failures to epic successes and all the steps—and
missteps—in between, the guys from Entourage never stop
pursuing their dreams with the utmost optimism and confidence.
"What makes the Entourage series so universally relatable
is that its story revolves around a group of friends and their
unrelenting pursuit of their dreams," explains Dan Sanborn, VP of Influencer and Entertainment
Marketing for Diageo North America. "We all have dreams but it's
not always easy to achieve them. In this short film, Johnny
Drama – as only Drama can – brings to life his own dream, bringing
some fun and levity to his journey and all of the steps along the
way. It's a classic Johnny Drama story of
perseverance."
It's that "dream large, live larger" spirit that inspired
Johnnie Walker to tap show creator Doug
Ellin to write and produce an original short film featuring
the beloved Entourage character, Johnny "Drama" Chase.
"If someone mapped it, I bet no one had more missteps than
Drama. He didn't just wake up in Hollywood with all the cars and money. He had
to work for it," notes Ellin. "It's that reason we chose Drama's
storyline for the short film."
Directed by Entourage co-star Kevin Connolly, the short film extends Johnny
Drama's plotline, showing how—in true Johnny Drama style—when you
pursue a passion with over-the-top optimism, persistence and a
little bit of "layering", you can achieve…Victory!
"I was really excited from day one to be a part of this project.
Not only does Johnny drink Johnnie, but so do I," shares actor
Kevin Dillon. "Drama claims to be
Irish, Chilean and part Japanese. I wouldn't be surprised if he
finds a bit of Scottish in his blood as well."
To unlock the next step in Johnny Drama's story, visit the
Johnnie Walker YouTube channel and share the buzz with your crew by
using #KeepWalking on social media.
Cornerstone Agency served as the lead creative agency for the
Johnnie Walker Entourage partnership, helping to create key
campaign assets, from out-of-home spectaculars and point of sale to
creative support on the video content. In addition, the
campaign will be fully integrated with national media support,
Public Relations, digital and experiential. As an extension
of the "Johnny for Johnnie" short film, the brand will soon be
releasing a digital short reminding people the importance of
responsible drinking, also scripted by Doug
Ellin.
Fans 21 and older can follow @JohnnieWalkerUS on Facebook,
Twitter and Youtube, and @JohnnieWalker on Instagram, for updates
on the brand's partnership with Entourage.
Johnnie Walker reminds you and your entourage to drink
responsibly.
About Entourage
Entourage, the
much-anticipated big-screen version of the award-winning hit HBO
series, reunites the show's original cast, led by Kevin Connolly, Adrian
Grenier, Kevin Dillon,
Jerry Ferrara and Jeremy Piven. Entourage creator
Doug Ellin directed the feature film
from his own screenplay, story by Ellin & Rob Weiss, based on characters created by
Ellin. Mark Wahlberg,
Stephen Levinson and Ellin produced,
with Wayne Carmona serving as
executive producer.
Warner Bros. Pictures presents, in association with Home Box
Office, in association with Ratpac-Dune Entertainment, a Closest to
the Hole Production, a Leverage Entertainment Production, a Doug
Ellin Film, Entourage. The film will be distributed
worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment
Company, and is set to open in theaters on June 3, 2015. Entourage has been
rated R by the MPAA. www.entouragemovie.com
About Diageo
Diageo is a global leader in beverage
alcohol, with an outstanding collection of brands across spirits,
wines and beer categories. These brands include Johnnie Walker,
Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Ciroc and Ketel
One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people and its brands, visit
www.diageo.com. For Diageo's global resource that promotes
responsible drinking through the sharing of best practice tools,
information and initiatives, visit www.DRINKiQ.com.
Celebrating life, every day, everywhere.
About Cornerstone
Cornerstone is an award-winning
global creative agency built on the belief that to reach consumers,
you must inspire. Founded in 1996 by Rob
Stone, and now co-led with Jon
Cohen, Cornerstone represents Fortune 500 clients across
multiple disciplines, with capabilities to both Create and Amplify.
Headquartered in New York, with
offices in London, Los Angeles, and Sao
Paulo.
PLEASE DRINK RESPONSIBLY.
2015 IMPORTED BY DIAGEO, NORWALK,
CT.
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SOURCE Diageo