NORWALK, Conn., Oct. 7, 2015 /PRNewswire/ -- STUDEBAKER™ is
proud to announce a premium and new-to-world product line of
bottled whisky cocktails including STUDEBAKER™ Old Fashioned and
STUDEBAKER™ Manhattan, replicating
a unique and extraordinary taste of cocktail history for a new
generation.
During the days of Prohibition (1919-1933), Canadian Whisky
boomed in the United States, as
whisky that had been legally distilled north of the border made its
way to the millions of thirsty Americans hiding out in speakeasies
across the country. Bartenders looking for quality spirits
quickly became fond of the dynamically rich taste of Canadian
Whisky, and adopted it for classic whisky cocktails, like the Old
Fashioned and Manhattan. The current whiskey boom has led to
a resurgence of these iconic drinks that consumers have once again
adopted as contemporary favorites.
Inspired by the Prohibition classics, STUDEBAKER™ uses the
finest Canadian Whisky, masterfully blended and finished with
select premium ingredients. Sip a STUDEBAKER™ Manhattan, perfected with sweet vermouth and a
touch of bitters, garnished with a maraschino cherry. Enjoy a
STUDEBAKER™ Old Fashioned, exquisitely blended with cherry, orange,
and a touch of bitters, garnished with a simple orange peel.
Whether hosting friends or cheering on your favorite team,
STUDEBAKER™ takes the guesswork and preparation out of developing
these classic cocktails, allowing consumers to enjoy the perfect
cocktail on any occasion. With STUDEBAKER™ Old Fashioned and
STUDEBAKER™ Manhattan, an expertly
crafted whisky cocktail is just a pour away.
Whichever STUDEBAKER™ you choose, please enjoy the
expertly-crafted taste responsibly.
About Diageo
DIAGEO is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits,
beer and wine. These brands include Johnnie
Walker, Crown Royal, J&B, Windsor and Buchanan's whiskies, Smirnoff, Ciroc and Ketel
One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
DIAGEO is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about DIAGEO, its people, brands, and
performance, visit us at www.diageo.com. For our global resource
that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Contacts:
Courtney
Gibson, Taylor
(704) 644-6929
CGibson@taylorstrategy.com
Jamie Hakim, DIAGEO
(646) 223-2314
Jamie.Hakim@diageo.com
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SOURCE DIAGEO