TAMPA BAY, Fla., Jan. 28, 2016 /PRNewswire/ -- Hoist the
sails! Ready the cannons! In a matter of hours, swashbuckling crews
from across the land will take to the streets, bars and bays of
Tampa for Gasparilla, the biggest
and most epic gathering of pirates this side of the Caribbean. You've rallied your crew, gathered
your garb, and charted your course. Now Pirate Responsibly –
Captain's Orders!
Captain Morgan has decreed that all legal drinking age
Gasparilla-goers go #FullCaptain. But even the saltiest and
most-seasoned pirates know that when they take to the high-seas,
they must leave the ship's wheel in the hands of a trusted first
mate. That's why Captain Morgan has teamed up with the fantastic
sailors – er, drivers – of Uber to take the helm of your crew's
safe journey home.
So while you're out, remember the Pirate's Code, and leave
navigating the choppy waters (read: busy roads) of Tampa to Uber and Captain Morgan, the
undisputed founder of fun in a serious world.
If you and your crew are 21 or older and in the Tampa area, download the Uber app and enter
the promo code 'PIRATERESPONSIBLY' by Saturday, January 30th at 2:00pm. After 2:00pm, a special message containing a secret
phrase from Captain Morgan will appear in the app only to Uber
users who entered the promo code in time. The first 1,000 riders
who enter the secret phrase will receive a stash of Uber treasures
(read: $20 Uber credit).
These Uber riches can be bartered for responsible pirating at
any time throughout the weekend. So remember: when you go
#FullCaptain with your crew this weekend, don't forget your most
trusted navigation tool: your phone.
For full details, click here.
We all have a pirate spirit, and Captain Morgan is here to help
unleash it. When raising a glass and Going #FullCaptain, always
remember to #PIRATERESPONSIBLY.
About Diageo
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits
and beer. These brands include CAPTAIN MORGAN™ and ZACAPA™ rums,
JOHNNIE WALKER™, CROWN ROYAL™, JεB™, WINDSOR™ and BUCHANAN'S™
whiskies, SMIRNOFF™, CÎROC™ and KETEL ONE™ vodkas, BAILEYS™ Irish
Cream Liqueur, TANQUERAY™ gin, and GUINNESS™ beer.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Contacts:
|
|
Jim Sias
|
Joe
Clarkson
|
Diageo
|
Taylor
|
646.223.2305
|
704.644.6912
|
jim.sias@diageo.com
|
jclarkson@taylorstrategy.com
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/captain-morgan-takes-a-stand-for-pirate-safety-at-gasparilla-300211750.html
SOURCE Diageo