LOUISVILLE, Ky., May 5, 2016 /PRNewswire/ -- Over the last
year, Bulleit founder Tom Bulleit
traveled the globe sharing sips of a new, unreleased style of
Bulleit Bourbon with some of the world's top bartenders. As a
whiskey built by the support of the bartending community, Tom
wanted to know what they would think about an addition based on
higher proof instead of new flavors or finishes. The feedback was
overwhelming and reinforced the decision to officially launch
Bulleit Barrel Strength Frontier Whiskey in his home state of
Kentucky.
Distilled in Kentucky from the
highest quality ingredients, this new variant is a barrel strength
version of Bulleit Bourbon with the same high-rye mash bill –
roughly 2/3 corn and 1/3 rye. In April, Bulleit Barrel
Strength received a Gold Medal from the 2016 San Francisco World
Spirits Competition – continuing Bulleit's history of sharing
award-winning whiskeys. The barrels selected to create Bulleit
Barrel Strength were emptied and combined into a single batch
without the inclusion of any additional water after the whiskey was
removed from the barrels. Bottled at Stitzel-Weller in Louisville, Ky., this new offering allows
bartenders and fans of great whiskey the opportunity to taste
Bulleit Bourbon straight out of the barrel, uncut and non-chill
filtered.
"Meeting with and listening to our bartender friends who are
truly Bulleit's partners has been the smartest thing we've done and
they've responded with incredible passion about our new Bulleit
Barrel Strength Bourbon," said Founder, Tom
Bulleit. "This is a truly beautiful whiskey we're
sharing. I hope our fans really take the time to sip it
slowly and responsibly because that's how we've intended it to be
enjoyed."
Bulleit Barrel Strength is medium-amber in color, with gentle
spiciness and sweet oak aromas. The mid-palate is smooth with tones
of maple, oak and nutmeg. The finish is long, dry, and satiny
with light toffee flavors, and deepened oak notes.
The initial release of Bulleit Barrel Strength will only be
available in the state of Kentucky
at licensed liquor stores and whiskey-forward restaurants and bars.
It will also be available for purchase at the Bulleit
Frontier Whiskey Experience at Stitzel-Weller, Bulleit's home on
The Kentucky Bourbon Trail® tour. Bulleit Barrel Strength is a
limited bottling with less than 5,000 cases being made available in
the initial release.
"We're happy to share this Barrel Strength offering with our
friends and loyal Bulleit fans in Kentucky," said Ed
Bello, Bulleit Brand Director for DIAGEO. "Bulleit was born
in Kentucky, the state Tom and his
family still call home to this day. As thousands of people head to
the Bluegrass State for the best horse race in the country, we hope
they'll stop by the historic Stitzel-Weller Distillery and pick up
a bottle of Bulleit Barrel Strength."
Bulleit Barrel Strength carries a suggested retail price of
$49.99 for a 750 ml bottle and
$29.99 for a 375 ml bottle. The
alcohol by volume varies by batch because the bourbon is bottled
straight from the barrel, uncut and unfiltered, but will generally
range from 120-125 proof. Bulleit Barrel Strength is packaged in
the iconic Bulleit frontier-inspired bottle, adorned with a black
label with orange accents.
About Bulleit® Frontier Whiskey
The Bulleit Distilling Co. was founded in 1987 by Tom Bulleit, whose Bulleit Bourbon is inspired
by a family tradition. Bulleit Rye, a straight rye whiskey, was
added to the portfolio in 2011 to critical acclaim, and the brand's
third variant, Bulleit Bourbon 10-Years Old, was introduced in
2013. Bulleit whiskeys use a large amount of rye grain, which gives
them their distinctive bold, spicy taste. Bulleit ranks as one of
the fastest-growing whiskeys in America, which Tom largely credits
to word of mouth recommendations. In 2014, Bulleit broke ground on
a new $115 million distillery located
in Shelby County, Ky., anticipated
to be operational by early 2017. Guests are invited to learn more
about the past, present and future of Bulleit by visiting the
Bulleit Frontier Whiskey Experience at Stitzel-Weller in
Louisville, Ky., a member of the
Kentucky Bourbon Trail® tour. For more information, visit
www.bulleit.com.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain
Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
CONTACTS:
|
|
Joe
Clarkson
|
Jamie
Hakim
|
Taylor
|
Diageo
|
jclarkson@taylorstrategy.com
|
Jamie.Hakim@diageo.com
|
704-644-6912
|
646-223-2314
|
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SOURCE Diageo