WASHINGTON, Aug. 16, 2016 /PRNewswire/ -- Do you know what
people between 21 and 35 can do? Create billion dollar companies,
lead social change, spearhead medical research — oh right, and buy
rum on National Rum Day. Do you know what they can't do? Be
President of the United States,
due to an outdated law written in 1787. Today, Captain Morgan
announced the brand will donate $1 to
HeadCount, up to $50,000, for every
signature acquired on August 16 –
National Rum Day – for its petition to amend the United States
Constitution so that people under the age of 35 at least have
the option to be President.
HeadCount is a non-partisan organization that uses popular music
to promote voter registration and participation among young
adults.
To join the movement, adults 21+ are encouraged to visit
UNDER35POTUS.com to sign the online petition, which takes less than
a minute to do. Once signed, participants will have the option to
share the petition on social media using #UNDER35POTUS.
Article II, Section I of the United States Constitution states
"neither shall any person be eligible to [the office of
President] who shall not have attained to the age of thirty five
years." So while 21-34 year olds – approximately 75 million of
them in the US – make up the largest voting segment and are the
leaders of positive change throughout our country, they're too
young to be POTUS. Captain Morgan believes the latter is symbolic
of the fact that the largest electorate is also the least engaged
in politics.
"Presidents like Adams and Roosevelt loved rum and became
president. Coincidence? We don't think so. We just want to give
other qualified rum-loving candidates the opportunity to join their
ranks," said Adrienne Cuschieri
Grooms, 33 year-old Senior Brand Manager, Captain Morgan.
"For this year's National Rum Day, we encourage all legal drinking
age adults to celebrate responsibly with a Captain and cola and
join our cause. Whether Democrat or Republican, come together
on National Rum Day over a cocktail and support our nonpartisan
cause to ultimately get more people engaged in the political
process."
In honor of National Rum Day, visit UNDER35POTUS.com to sign the
petition and remember when raising a glass, or leading the country,
please do so responsibly.
About Diageo
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits,
beer and wine. These brands include CAPTAIN MORGAN™ and ZACAPA™
rums, JOHNNIE WALKER™, CROWN ROYAL™, JεB™, WINDSOR™ and BUCHANAN'S™
whiskies, SMIRNOFF™, CÎROC™ and KETEL ONE™ vodkas, BAILEYS™ Irish
Cream Liqueur, TANQUERAY™ gin, and GUINNESS™ beer.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Contacts:
|
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Jim
Sias
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Nicole
Anastasi
|
Diageo
|
Taylor
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646.223.2305
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704.644.6921
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jim.sias@diageo.com
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nanastasi@taylorstrategy.com
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SOURCE Diageo