NEW YORK, March 16, 2017 /PRNewswire/ -- Anyone who
crossed Arnold Palmer's path was
fortunate to meet him – and the Nolet family, creators of Ketel One
Vodka, felt very fortunate indeed. Rooted in Mr. Palmer's winning
tradition and honoring his unparalleled legacy, the Nolet family
has created a limited edition Ketel One Vodka bottle as a thank you
to Arnold Palmer for the impact he
had on the world and the game many love so much.
The Arnold Palmer Collector's Edition bottle reads, "Dear Mr.
Palmer, This one's for you." The nostalgic black and white
vignette of Mr. Palmer on the course is accented with his iconic
signature and an open golf umbrella in red, yellow, white and
green—his company logo since 1961. The bottle launches nationwide
on March 16, 2017 with a suggested
retail price of $24.99 (750ml) and
$31.99 (1L).
To the Nolets, golf champion and Presidential Medal of Freedom
Award winner Arnold Palmer was a
mentor and a friend; he was simply "Arnie." Dedicated to his family
and community, Mr. Palmer spent his life giving back to the game
and those in need. A master of his craft, he earned 62 PGA Tour
victories. At the end of play, Mr. Palmer celebrated with a Ketel
One on the rocks with his slice of lemon; it was his signature
"19th hole."
Palmer later told 11th generation Nolet Carl Jr.
that enjoying Ketel One Vodka after a game gave him time to reflect
on life, family and friends. Carl Jr. says, "Mr. Palmer stood for
the same things we stand for as a family: authenticity, integrity
and generosity. He set a high standard by making golf what it is
today – but it was his accomplishments off the course that truly
made him one of a kind."
At the heart of Ketel One Vodka lies one family's unwavering
passion for crafting the world's finest spirits. Each generation of
Nolet family distillers is tasked with upholding a legacy of
distilling expertise that has been passed down from father to son
since 1691. Mr. Palmer understood the power of legacy. His
unwavering commitment to uphold the values of authenticity,
integrity and generosity will live on for generations, as will the
Nolet family's commitment to producing the world's finest
spirits.
Carl Nolet Jr. recalls that Mr.
Palmer once watched him sign bottles of Ketel One for consumers.
Joking about Carl Jr.'s illegible scrawl, Mr. Palmer asked, "How
would someone know this is your signature five years from now?" Mr.
Palmer explained that signing something meaningful for others is a
privilege; he felt that honor so deeply that he made his own
signature a part of his logo. With this advice in mind, coupled
with family tradition, Carl Jr. signs each bottle of Ketel One with
purpose and pride when on the road meeting consumers and
bartenders. His signature is a promise to consumers that they are
receiving the same high quality liquid and commitment to perfection
in every bottle of Ketel One Vodka.
With a bond of shared values and good times between the two
families, it was natural for Ketel One Vodka to become the Official
Vodka of the 2017 Arnold Palmer Invitational. The Nolets are
delighted that Arnie's army of fans will have the opportunity to
experience signature cocktails from the world's most-trending
vodka1. The Arnold Palmer Invitational marks the first
of many moments in which Ketel One Vodka will celebrate and toast
the extraordinary achievements of Mr. Palmer. On the course, Club
Ketel One will feature Arnold Palmer
memorabilia, highlighting cherished moments throughout Mr. Palmer's
life and precious photos of the Nolet family's friendship with "the
King."
In honor of Mr. Palmer's generosity and dedication to bettering
the lives of those around him, Ketel One Vodka has made a
commitment to donating $100,000 to
Arnie's Army Charitable Foundation, which provides support to
institutions and organizations benefitting the environment as well
as the communities in which we live. Ketel One encourages
fans to join in the spirit of generosity by donating to Arnie's
Army Charitable Foundation through the purchase of a limited
edition shirt with all proceeds going to the AACF, a charity near
and dear to Mr. Palmer's heart. Consumers can visit
www.ketelone.com/arniesarmy/signature-pink-polo/ to purchase the
Arnold limited edition shirt or go to
www.ketelone.com/arniesarmy/arnies-army/ to make a donation to
Arnie's Army Charitable Foundation. Additionally, fans can purchase
the Arnold Palmer Collector's Edition bottle by visiting
www.reservebar.com or making a trip to their local retailer.
When celebrating tradition and moments that matter, Ketel One
Vodka reminds you to please drink responsibly and secure
the perfect designated driver.
For additional information on Ketel One Vodka, please
visit www.KetelOne.com. Join in on the conversation by
following Ketel One Vodka at @KetelOneUSA on
Facebook, @KetelOne on Instagram
and @KetelOne on Twitter.
About Ketel One® Vodka
Ketel One® Vodka is a vodka
rooted in authenticity, crafted honoring tradition and
sophisticated in taste. Ketel One Vodka is produced in Schiedam,
Holland by the Nolet family, who
have been distilling fine spirits for 11 generations. Ketel One is
produced from the finest quality wheat. The super-premium vodka is
crafted from small batches using traditional copper pot stills,
including the original copper Pot Still #1 after which Ketel One is
named, together with modern distillation techniques.
In 2008, the Nolet Group and Diageo announced that they had
completed a transaction to form a new 50/50 company called Ketel
One Worldwide B.V. to own the perpetual exclusive global rights to
sell, market and distribute Ketel One® Vodka, Ketel One Citroen®
flavored vodka and Ketel One Oranje® flavored vodka. The Ketel One
brand is owned by Double Eagle Brands B.V.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives and ways to
share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
1 "#1 Most-Trending Vodka" of 2016 in The World's 50
Best Bars Brand Report by Drinks International.
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SOURCE DIAGEO