NEW YORK, Oct. 4, 2018 /PRNewswire/ -- Today Sean
"Diddy" Combs and the Makers of CÎROC Ultra-Premium Vodka
unveil CÎROC Black Raspberry, the newest addition to the
successful liquid portfolio. CÎROC Black Raspberry is a rich
tasting spirit made with vodka five times distilled from fine
French grapes, finished in a tailor - made copper pot still in
Southern France. The vodka is masterfully infused with a
distinctive blend of Black Raspberry and other natural
flavors. CÎROC Black Raspberry finishes with a citrus zest
flavor resulting in a smooth velvety finish. The product is
packaged in a sultry all black bottle with sleek metallic gold
lettering, commemorating a winter midnight celebration. The liquid
can be enjoyed on the rocks or mixed with a variety of fresh
ingredients such as lime, mint, or chamoy. Kicking off the holiday
season, CÎROC Black Raspberry will be available for a limited time
only.
![SEAN “DIDDY” COMBS AND THE MAKERS OF CÎROC ULTRA PREMIUM TOAST CULTURE CREATORS WITH NEW LIMITED EDITION CÎROC BLACK RASPBERRY SEAN “DIDDY” COMBS AND THE MAKERS OF CÎROC ULTRA PREMIUM TOAST CULTURE CREATORS WITH NEW LIMITED EDITION CÎROC BLACK RASPBERRY](https://mma.prnewswire.com/media/753748/CIROC_Ultra_Premium_Black_Raspberry.jpg)
"CÎROC always looks to be innovative. One of the strengths of
our business is introducing new flavors. Welcoming Black Raspberry
into our portfolio made sense, as its one if my favorite
fruits. Packaged in a new, limited edition, sleek design,
CÎROC Black Raspberry will be a drink everyone will want to enjoy
and have on display in their bar this season," said Sean "Diddy"
Combs, Chairman of Combs Enterprises. "We continue to deliver the
most successful flavors, and this will be no exception."
This weekend CÎROC Black Raspberry joins Hypebeast to ignite
Hypefest, a two-day cultural event in Brooklyn that showcases the best in music,
art, retail and panel talks. The festival puts the newest
variant in front of thousands of culture creators.
Programming continues throughout the season offering
multi-cultural millennials the opportunity to sample the liquid at
select events nationwide while reinforcing the importance of
responsible celebration.
Sean "Diddy" Combs and the Makers of CÎROC have created the
following signature cocktails to introduce CÎROC Black Raspberry
and get fans prepared for the season of giving:
BLACK SMASH
2 oz CÎROC Black Raspberry
.5 oz Lemon juice
.5 oz Simple syrup
4 Mint leaves
5 Blackberries
Glass: Rocks
Garnish: Blackberry/Mint
Add all ingredients in a shaker. Add ice, shake it well. Double
strain into a rocks glass and garnish.
BRAMBLE
1.5 oz CÎROC Black Raspberry
.5 oz Lime juice
.5 oz Simple syrup
3 Blackberries
Glass: Rock
Garnish: Blackberries
Muddle the blackberries in the rocks glass, add crushed ice. Add
the rest of the ingredients in a shaker with one ice cube only.
Strain into the rocks glass and garnish.
BLACK RASPBERRY ROYALE
1.5 oz CÎROC Black
Raspberry
.5 oz Lemon juice
.5 oz Simple syrup
.5 oz Raspberry liqueur
Top up with Champagne
Glass: Champagne
Garnish: Twist
Add all ingredients in a shaker except the champagne. Add ice,
shake well. Strain into a flute glass and add the champagne and
garnish.
PREPARADA
1.5 oz CÎROC Black Raspberry
.5 oz Chamoy
.5 oz Lime juice
.5 oz Grenadine
2 oz of an Amber beer
Glass: Highball
Garnish: Rimmed salt with chili/smoked paprika. Add all
ingredients in a shaker except the beer. Add ice, shake well. Add
the beer and strain into a highball glass rimmed with salt.
CÎROC Black Raspberry will be available
in very limited quantities at liquor stores and top hotspots
nationwide this Fall. Pre-order now online to ensure that you can
obtain a bottle before it is too late at https://www.reservebar.com/ciroc-black-raspberry.
ABOUT CÎROC ULTRA PREMIUM:
CÎROC Ultra-Premium is made from Fine French grapes, which are
distilled five times, providing a crisp, clean taste and citrus
nose. CÎROC Ultra-Premium launched nationwide in January 2003. In October
2007, DIAGEO - the world's largest spirits and beer company
- made spirits history by entering into a strategic alliance with
entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs
and Combs Enterprises assumed the lead on all brand management
activities for CÎROC. The infused Vodka flavors in the portfolio to
date include CÎROC Red Berry, CÎROC Coconut, CÎROC Peach, CÎROC
Pineapple, CÎROC Apple, CÎROC Mango, and CÎROC French Vanilla in
addition to CÎROC TEN Vodka. The brand received a 2013 Beverage
Industry News Award of Excellence, was named 2011 Spirits Brand of
the Year by Market Watch and earned a double gold medal from the
San Francisco World Spirits Competition in 2010.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
Media Contact:
Alisa Jacobs
Diageo
646-223-2229
Alisa.Jacobs@diageo.com
Ryan Stender
Blue Flame Agency
917-449-2447
rstender@blueflame.us.com
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