DUBLIN, March 19, 2019 /PRNewswire/ -- As whiskey
lovers all over the world prepare for International Whiskey Day on
March 27, American imbibers and
bartenders will have a new offering to choose from this year as Roe
& Co, a premium Irish whiskey hits select U.S. bars and shelves
this month. Perfected by bartenders for bartenders, Roe & Co
was created in partnership between Diageo (NYSE: DEO) Master
Blender Caroline Martin and five elite Dublin-based bartenders who together crafted a
unique Irish whiskey blend that would hold its own in cocktails.
With light pear notes reminiscent of the golden era of Irish
whiskey, Roe & Co ushers in the future of the spirit's
contribution to cutting-edge cocktail culture.
In the true spirit of collaboration, the liquid has been
specially blended under the leadership of Martin with a team of
hand-picked Irish bartenders who represent some of Dublin's most celebrated cocktail
establishments. Specifically, Martin's experience spans more than
30 years and helped lead to the discovery of this versatile blend
of the very finest Irish whiskeys. Roe & Co initially launched
in European countries in 2017 and will be available in select U.S.
markets this month.
"We're extremely proud to partner with some of Dublin's most innovative mixologists that
helped create the unique blend of whiskeys aptly named Roe &
Co, an homage to celebrated Irish whiskey-maker George Roe," says Martin. "After two years of
experimenting with more than 100 prototype blends, the team landed
on a smooth balance of quality malt and grain, aged in ex-bourbon
casks, that truly personifies the spirit of a new frontier of Irish
whiskey."
On the nose, Roe & Co is creamy, delightfully fragrant and
remarkably rounded with notes of soft spice and mellow spun sugar
along with warm hints of woody vanilla. The quality and perfect
balance of the blend is immediately apparent on the palate through
its velvety texture and sweet flavors including spiced pears and
vanilla. The finish is lingering and gentle, ending with a light
creaminess.
Roe & Co's unique tasting notes make it perfect to serve as
the feature of your cocktail of choice like a Roe & Roots (Roe
& Co, fresh apple juice and club soda) or a Roe &
Ginger Sour (Roe & Co, lemon
juice, pear liqueur, sugar syrup and ginger), as well as on its
own, with ice. Additional cocktails inspired by the Irish whiskey
can be found at roeandcowhiskey.com/cocktails. Whether you choose
to concoct a new creation or enjoy on the rocks, Roe & Co
reminds you to always drink responsibly.
Named after George Roe, a true
innovator of the golden era of Irish whiskey, Roe & Co's light
pear note, echoes its heritage from the pear tree that stands on
the old George Roe and Co grounds in
Dublin dating back to the
mid-1800s. The Roe family began distilling whiskey in the 1700s,
but it was George Roe in the
mid-1800s who turned his family's small distillery business into
the largest distillery of its time in Ireland. His distillery at Thomas Street, a
neighbor to the well-known Guinness brewery, remains a historic
landmark.
To continue its lasting history, Roe & Co will honor the
brand's heritage with a new distillery that will sit on Thomas
Street in Dublin, adjacent to
where the old George Roe and Co
distillery once sat in the converted former Guinness Power House.
Production at the new St. James's
Gate distillery is slated to begin later this year.
This new non-chill filtered offering is bottled at an ABV of 45
percent (90 proof). Roe & Co can currently be purchased in
Massachusetts, Connecticut, Rhode
Island, New Jersey,
Maryland and Washington, D.C.
For more information, visit roeandcowhiskey.com or follow Roe
& Co at @RoeandCoWhiskey on Facebook and Instagram.
About Roe & Co
Roe & Co is named in honor of
George Roe, the once world-famous
whiskey maker who helped build the golden era of Irish Whiskey in
the 19th century. His distillery, George
Roe and Co, extended over 17 acres on Thomas Street in
Dublin and was once Ireland's largest distillery. Diageo will now
build on this rich heritage with the creation of a new distillery
by converting the historic former Guinness Power House on Thomas
Street. Roe & Co is made from the finest hand-selected stocks
of Irish malt and grain whiskies and aged in bourbon casks. It has
the signature smoothness of Irish Whiskey with remarkable depth of
flavor – a luxuriously smooth blend, with a perfect harmony between
the intense fruitiness of the malt and the mellow creaminess of the
grain whiskies. The first blend of Roe & Co debuted in key
European cities as part of Diageo's growing Reserve portfolio. For
more information, visit roeandcowhiskey.com or follow Roe & Co
at @RoeandCoWhiskey on Facebook and Instagram.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
diageo.com. Visit Diageo's global responsible drinking resource,
DRINKiQ.com, for information, initiatives, and ways to share best
practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
Media Relations:
Jason Sorley
Diageo, 203-229-4002
Jason.D.Sorley@diageo.com
Kait Sheppard
Taylor, 704-996-3447
KSheppard@taylorstrategy.com
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SOURCE Diageo