TULLAHOMA, Tenn., April 22, 2019 /PRNewswire/ -- Cascade
Blonde, America's new favorite day-sippin' whiskey, is celebrating
Earth Day by announcing its commitment to cleaning American
waterways throughout the entire year. With the support of our
friends at American Rivers, the leading river conservation
organization in the nation, we've pledged to collect 100,000 pounds
of waste from our waterways. This effort will help protect,
restore, and conserve nature's greatest resource, because without
fresh water, great whiskey isn't possible. Cascade Blonde will be
kicking off this initiative at the Great Indy Cleanup in
Indianapolis on Saturday, April 27.
What's even better than drinking delicious whiskey is making a
positive impact in the communities where we live, work, and play.
That's why we're teaming up with American Rivers to help power
cleanups, because fresh spring water is integral to how we make our
whiskey. We're also committed to replacing plastic with paper
straws at Cascade Blonde events, perfect for sippin' slowly and
safely.
"Cascade Blonde is all about a laid-back, easy lifestyle
centered around bringing people together," said Jason Sorley, brand director at Diageo North
America. "As an extension of this community-based ethos, we're
especially proud of our work with American Rivers to inspire others
to join the effort and keep our rivers and lakes clean."
Following cleanups, volunteers 21 and older in markets including
Texas, Michigan, Indiana, Colorado, Minnesota and Virginia will be invited to celebrate their
hard work at samplings at a local watering hole in the area, to
taste the whiskey by kicking-back over a delicious Cascade Crush,
our signature serve: Cascade Blonde American Whiskey + lemonade +
orange wedge.
"We are thrilled to be teaming up with Cascade Blonde to clean
up rivers nationwide this year," said Amy
Kober, national communications director of American Rivers.
"Their support makes it possible for American Rivers to mobilize
tens of thousands of volunteers to keep our rivers and streams
waste-free. Together, we're making a difference for clean water,
our communities and our future."
Finally, just in time for warmer days on the water, Cascade
Blonde recently announced it will be expanding to four new markets,
in addition to Texas and
Michigan where it splashed down
last summer. Lake lovers and dock dwellers across the country will
be able to enjoy their new favorite daytime sipper as it recently
hit shelves in Indiana,
Colorado, and Minnesota and is coming to Virginia this July.
Join us at our cleanups this year and follow along on Cascade
Blonde's Instagram, @CascadeBlonde. Please remember, however you
enjoy Cascade Blonde American Whiskey this summer, please do so
responsibly.
About Cascade Blonde American Whiskey
Cascade Blonde American Whiskey burst onto the scene in
Texas and Michigan in 2018 as America's favorite
day-sippin' whiskey. Finished with water straight from Cascade
Springs in Tullahoma, Tenn.,
Cascade Blonde is a new style of blonde American Whiskey's that's
lighter in color, exceptionally smooth and easier to drink than
floating downstream. The flavor profile of Cascade Blonde
complements simple, delicious drinks like the Cascade Crush. For
more information on our whiskey and our commitment to protecting
America's waterways please visit www.cascadeblonde.com and always
remember to day-sip responsibly.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives and ways to share
best practice. Follow us on Twitter for news and information about
Diageo North America: @Diageo_NA. Celebrating life, every day,
everywhere.
Media
Contacts:
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Jessie
Mann
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Jason
Sorley
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Taylor
Global
|
Diageo
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704-644-6928
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203-229-4002
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jmann@taylorstrategy.com
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jason.d.sorley@diageo.com
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SOURCE Diageo