NORWALK, Conn., Nov. 7, 2019 /PRNewswire/ -- In an early
celebration of Veteran's Day, Diageo hosted its fourth annual
Military Service Appreciation Day, bringing together employees,
non-profit partners and community members to show appreciation for
those serving in the military. As part of the celebration and to
support Crown Royal's Purple Bag Project, hundreds of employees
across Diageo's sites in Miami,
Florida; New York City,
New York; Norwalk, Connecticut; Plainfield, Illinois; and Relay, Maryland came together to assemble
12,000 care packages for American troops serving in the armed
forces.
![](https://mma.prnewswire.com/media/1025606/Military_Service_Appreciation_Day.jpg)
"Military Service Appreciation Day enables our people and
charitable partners to come together and give back to those serving
our country," said Deirdre Mahlan,
President, Diageo North America. "I'm proud to see both our target
of assembled care packages increasing, while participation from our
employees grows year on year to make a positive contribution to the
communities in which we operate and show our gratitude to those who
serve us".
As with previous years, Diageo has partnered with non-profit
organizations such as Packages from Home, an organization
that works with outreach experts to deliver food and hygiene items
to U.S. military veterans; iPads for Soldiers, an
organization that provides iPads to soldiers in battle and wounded
warriors as morale boosters and key elements in the recovery
process; and Operation Gratitude, a charitable organization
with the mission to forge strong bonds between Americans, military
and their First Responder heroes through volunteer projects and
acts of gratitude and meaningful engagements in communities
nationwide.
The packages assembled will contribute to the Crown Royal's
Purple Bag Project, which is the brand's largest generosity
commitment to-date and aims to distribute one million care packages
to military and others in need by 2020.
These efforts are part of the company's ongoing Diageo
Salutes the Troops program, which pays tribute to members of
the military all year round through community service events and
charitable donations. The program was developed to support veterans
and active duty personnel in ways that make a direct and meaningful
impact on their lives, as well as their families' lives. These are
some of the many other efforts conducted by the company in
appreciation of the military community:
- Diageo's Learning Skills for Life program in
Houston supports military veterans
in need of employable skills and partners with U.S. Vets of
Houston for recruitment.
Established in 2014, our Learning Skills for Life program provides
free learning and career opportunities within the hospitality
industry to people who don't have access to proper training.
- The Veterans and Friends of Veterans Business Resource
Group is a group created by employees committed to making Diageo a
great place to work for all those who have served.
- The Veteran Buddy System was recently pilot launched by
Veterans and Friends of Veterans at Diageo North America to
assist newly hired individuals who are veterans in their transition
from active duty service to life at Diageo.
To learn more about Diageo's work, including its company values,
and brands with purpose, visit www.diageo.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and our products are sold
in more than 180 countries around the world. For more information
about Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow us on Twitter for news and
information about Diageo North America: @Diageo NA.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by
King George VI and Queen
Elizabeth of Great Britain in 1939, Crown Royal's
smooth, elegant flavor and gift-worthy presentation reflect its
regal origins – it is considered the epitome of Canadian
whisky. For more information, visit www.crownroyal.com.
Crown Royal encourages all consumers to please enjoy
responsibly.
Media contact:
Luis Carlos
Rabago, Diageo
luis.rabago@diageo.com
(203) 690.0860
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SOURCE Diageo North America