NEW YORK, Aug. 25, 2020 /PRNewswire/ -- Ketel One is
setting its sights on ready-to-drink cocktails with the debut of
the Ketel One Botanical Vodka Spritz on September 1, 2020. Brought to you by 11th
generation family distillers, Carl Nolet
Jr. and Bob Nolet, the
first-of-its-kind Ketel One Botanical Vodka Spritz has no carbs,
no added sugar, no artificial flavors or sweeteners, is made
from 100% non-GMO grain and is only 73 calories per
serving. Bubbly, bright, blooming with real botanicals,
and inspired by Ketel One Botanical, the Ketel One Botanical Vodka
Spritz experience elevates any occasion – whether at-home or
on-the-go - unfolding with fresh, subtle taste in every sip.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8762351-ketel-one-botanical-vodka-spritz/
In 2018, Ketel One disrupted the world of drinking with the
launch of Ketel One Botanical. With its unique distillation process
and lower ABV, the Nolet Family created an entirely new category
crafted with passion and care, which became an instant sensation
with mindful consumers who made Ketel One Botanical the Number One
Best-Selling New Spirit of 20181, and led Nielsen to
name it a Breakthrough Innovation2. Now, the Nolets have
recreated the same fresh taste, real ingredients and signature
serve of Ketel One Botanical in a deliciously convenient, portable
format.
Along with no carbs, no added sugar, and no artificial flavors
or sweeteners, the Ketel One Botanical Vodka Spritz has a lower ABV
(3.6%) and is only 73 calories per serving. It's not just what
isn't in the Ketel One Botanical Vodka Spritz, but what
is that makes it a breakthrough: this delightful
ready-to-enjoy cocktail is made with the same Ketel One Vodka
consumers know and love.
Crafting the Ketel One Botanical Vodka Spritz begins in
Schiedam, Holland, where each
batch of Ketel One Vodka is tasted and approved by a member of the
Nolet family. To provide a delicious, fresh-tasting experience for
consumers, the vodka, along with a unique, delicate blend of
botanical and natural fruit essences are brought to the US and
combined with sparkling water to finish. The result: sophisticated
flavor profiles that shine in every effervescent sip; a natural and
crisp taste with a soft, delicate fizz.
The Ketel One Botanical Vodka Spritz is available in all three
award-winning Ketel One Botanical varietals:
- Peach & Orange Blossom (lush peaches and bold notes of
fragrant orange blossoms)
- Cucumber & Mint (refreshing cucumbers and herbal tones of
fresh garden mint)
- Grapefruit & Rose (zesty, mouthwatering grapefruit combined
with the delicate fragrance of rose petals)
With a 329-year history of creating spirits that set the
standard for consumer appetites, the Ketel One Botanical Vodka
Spritz is a natural evolution for the Nolet Family. As portable
formats continue to be a top choice for the at-home occasion,
ready-to-drink cocktails are up 100% in off-premise sales since
20193, with new iterations loading the market with
"light" and "lower in calorie" claims. The original success of
Ketel One Botanical, which is made with 100% non-GMO grain, no
artificial sweeteners or artificial flavors, and only 73 calories
per serving, confirmed the Nolets' intuition that consumers
were seeking alternatives that would complement their mindful,
balanced lifestyles. With the Ketel One Botanical Vodka Spritz, the
Nolets crafted a new experience with the same heart and
intentionality they brought to the development of Ketel One
Botanical, marrying consumer appreciation of craft, cocktail
bar-worthy drinks and carefully selected ingredients with the
growing desire for convenience. The packaging was designed to
mirror the Ketel One Botanical bottles' signature beauty.
"We created Ketel One Botanical to appeal to the conscious
consumer. We care as deeply about what goes into every bottle, as
they care deeply about what they are eating and drinking. That
sentiment rings truer than ever in a world where caring for
ourselves and each other is a priority, and ease without
sacrificing quality is so important," explains Carl Nolet Jr. "Honoring our family's legacy of
'quality over everything' while responding to a strong need for
convenience, we are thrilled to launch our Ketel One Botanical
Vodka Spritz. It's the same fresh taste and delightful experience
consumers expect from Ketel One in a new and exciting format."
"We're excited to introduce this convenient, craft experience
that's inspired by what we created with Ketel One Botanical, and
one that always echoes our 'quality over everything' motto, now fit
for a variety of occasions – from moments of relaxation with
family, to spending a safe and socially-distanced day at the pool
or park," says Bob Nolet.
The Ketel One Botanical Vodka Spritz is available on
September 1 in Arizona, California, Nevada, Texas, Florida, New
Jersey, Ohio, Washington and Illinois, for a suggested retail price of
$14.99 for a 4-pack and $3.99 for a single.
Whether sipping beach or poolside, barbecuing in the backyard or
celebrating everyday moments picnic-style, please remember to drink
(and socialize) responsibly.
KETEL ONE BOTANICAL Vodka Spritz. Made With Vodka,
Botanicals, Natural Flavors, And Sparkling Water. 3.6%
Alc/Vol. © Double Eagle Brands, B.V. Ketel One Botanical
Spritz, Indianapolis, IN.
About Ketel One Family Made Vodka
Ketel One Family
Made Vodka is inspired by more than 329 years and 11
generations of the Nolet Family's distilling expertise. Ketel One
is crafted using only the highest-quality ingredients, including
100% non-GMO grain. Ketel One continues to toast to the artists,
trailblazers and innovators in the entertainment industry,
inspiring them to inspire others. Follow Ketel One Family Made
Vodka on Instagram for additional inspiration and information:
@KetelOne_US.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives and ways to
share best practice. Follow us on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA. Celebrating
life, every day, everywhere.
1. Nielsen XAOC and NABCA
2. Nielsen (BASES) 2020 Breakthrough Innovation
3. Nielsen U.S. Off-Premise (Retail) Alcohol Update,
8/1/20
MEDIA
CONTACTS
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Phillip
Pearson
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Sasha
Lampert
|
Diageo North
America
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Bullfrog +
Baum
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Phillip.Pearson@diageo.com
|
KetelOneVodkaPR@bullfrogandbaum.com
|
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212-255-6717
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SOURCE Ketel One Botanical